Tampa small businesses are lighting up the West Coast area. If you need some direction on the best places to follow on social media, look no further! I can’t say enough how much I LOVE Tampa. It’s so lively, modern, and ever-changing. I have family who lives there so I try to get down there […]

Developing your plan for your Palm Coast small business marketing is no simple task. We’re breaking down the logistics to get your business where it needs to be. The amount of time and effort your brand puts into marketing leverages its impact. Are you aware of the growth your business can experience with strategic marketing? […]

It can be tough to compete with the corporate chains in your surrounding area. We’re giving you three ingredients to ensure your Tampa small business marketing can hang with the best of them. As a small business ourselves, we understand the daily trials and tribulations that come with day-to-day operations. We don’t have corporate locations […]

Sanford small business marketing is CRUCIAL in order to make an impact on the community. In a city as big as Orlando, small businesses have to market strategically if they want to be successful in their industry. When I first moved to Orlando, my wife and I discovered a cool Sanford small business located near […]

If we know anything, it’s the rollercoaster that marketing effectively for your small business can be. This is why we feel inspired to help out our Clermont small business marketing friends to achieve their best results possible. While planning for your Clermont small business marketing can sometimes feel like rocket science, it can be made […]

Orlando small business marketing doesn’t have to be overly complicated. But can it be as easy as a dinner recipe (once you figure out your ingredients, of course)? The other day I tried out this new recipe from a delivery service that delivers fresh ingredients to your door. It’s a pretty sweet concept (isn’t it?), […]

“How do you start your Lake Mary small business marketing plan?” This is a very common question that always should be asked, especially if you’re a small business owner. This question is both complicated and simple at the same time; with an equally complicated and simple answer. To get started with a plan for your […]

If you’re like us, you love the Thornton Park District. But, with so many other communities and marketing noise in the Orlando area, how do you own your Thornton Park small business marketing? Let’s take a second and just respect that you know you’re in a local community (like us), and you’re totally loving it […]

With businesses opening up left and right, trying to figure out how to market your small business can be tricky. It’s important to get out in the community, make Lake Nona small business marketing your BFF, and create content like there’s no tomorrow. Get Out in the Community Having a small business means you are […]

When it comes to your small business, it’s important to focus on your platform, aka your Orlando small business website. Your Orlando small business website will help you grow your brand, your message, and your clientele. A website will help you do what you do best. Whether you’re a lawyer who needs to tend to […]

With the top U.S. corporate companies spending billions on advertising a lot of small business owners feel they just don’t have the budget for marketing at all. But that’s NOT the case! Marketing is not a luxury, it’s a necessity for every business including your Deltona small business!   I love really talking to business […]

As a small business owner, it’s important to get connected with your city. Think about it, your city is filled with potential clients for your business! If you don’t market yourself to your city you will miss a chance to be a face of your community. You need to put yourself into the city’s culture […]

As a small business considering hiring a marketing company to take over your social media, website, or even print design, you want to hire someone who understands small businesses. As a small business marketing agency, we understand what it means when you say “started from the bottom, now we’re here.” We are passionate about what we […]

Small business marketing is a big deal and something that every company should be taking advantage of. Read on to find out if you’re making mistakes that are easily avoidable. You’ve now figured out that your small business needs to spend time on its marketing efforts. This crucial step is the key to unlocking all of […]

By Kaitlyn Cook

When it comes to small businesses, a lot of people probably ask, “Well, what is marketing?” I can see where many people would get confused as to what marketing is. There are a lot of definitions out there, and there is a lot of overlapping of PR and communications jobs within marketing.

But what is marketing and why should people be asking themselves this question? Let’s get back to the basics with this marketing timeline: