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It can be tough to compete with the corporate chains in your surrounding area. Weโre giving you three ingredients to ensure your Tampa small business marketing can hang with the best of them.
As a small business ourselves, we understand the daily trials and tribulations that come with day-to-day operations. We donโt have corporate locations that help with revenue and every day is different. South Street & Co. was founded to strategically help small businesses grow comfortably with marketing. Itโs our job and passion to manage Tampa small business marketing so you no longer have to.
Weโre outlining three ingredients you should be implementing when marketing on your own. Itโs the little things that speak volumes about your brand and what your audience can expect. If you follow our recipe, your Tampa small business marketing should be in good shape for the new year. Get out your bowl, weโre diving in!
1. Add Social Media Platforms To The Mix
If your business doesnโt utilize social media by now, youโre looking at an underbaked marketing plan. Weโre not saying you should have all the socials, but have the platforms that make sense for your Tampa small business marketing.
The key ingredient here isnโt just having social media accounts though– itโs how you use them to engage with your audience. People nowadays will do anything to not have to call about a question. They more than likely check your social media accounts for information. A lot of the time if they canโt find what theyโre looking for, theyโll comment or direct message you for the answer. And you better answer…
2. Bake In The Branding & Make Sure Itโs Consistent
Your brand has to be established before you try to gain a following. Your audience becomes your audience because they like what they see. If you switch up the branding or try to promote a product that doesnโt align with your business, you could lose customers.
Make sure your branding is consistent from the specific colors you use to the font you use. The idea is that people recognize your logo when they see it. In order for this to happen, you must carefully consider the details to make an impact.
3. Cut A Slice For The Community
In order to grow with Tampa small business marketing, you must let the community know youโre actively trying. We recommend attending local events, networking, hosting an open house, and building an email list to give the community an inside scoop on specials. Do whatever it takes to get some recognition. The community will love to support you if you support them.
At South Street & Co., we practice what we preach. All of these things have gotten us where we are today and we hope you put it to use for Tampa small business marketing. If you have any questions about marketing, we offer a free 30-minute consultation with our owner and creative director, Kaitlyn! Weโd love to help your small business grow!