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Developing your plan for your Palm Coast small business marketing is no simple task. We’re breaking down the logistics to get your business where it needs to be.
The amount of time and effort your brand puts into marketing leverages its impact. Are you aware of the growth your business can experience with strategic marketing? There are many working elements that should be included in your Palm Coast small business marketing plan to become a booming business. At South Street & Co., we’ve learned the ins and outs of marketing for small businesses, so we’ve broken down what your brand needs to do to earn the greatest success.
Step 1: Identify Your Audience
As much as you’d like to appeal to all audiences, there’s great value in determining your specific audience and targeting them. Once you identify the demographic that your brand attracts most frequently, you’ll be able to gauge what kind of content you need to be putting out and where.
Step 2: Determine Which Social Platforms Your Audience Is On
This step for your Palm Coast small business marketing plan can make or break it. Think about working hard to create content for your brand and then posting it on Twitter when your audience is really on Instagram. Who is receiving that information? Not your target audience. This is a great example of why you don’t need to be on every social media platform. Don’t spread yourself too thin, find the platform that your audience is on and be strategic about it.
Step 3: Create Content That Appeals To Your Audience
Whether this is social posts or emails, find out what helps your audience best connect with your brand. And then focus your energy on producing quality content over a large quantity of content. We’ve found that putting more strategic effort into quality material has better conversion rates. You could also implement vertical marketing, which allows you to share the same content on various platforms to ensure it reaches your audience.
Step 4: Format A Content Calendar
One of the most intimidating parts of marketing is actually having to produce content. However, there are ways to alleviate the stress of actively selling your brand. Spend a couple of hours/days planning your content for the following month. We utilize a program called ‘Buffer’ that allows you to schedule your posts ahead of time. This way, you’re crossing social media off of Palm Coast small business marketing plan so you can spend more time on the day-to-day tasks.
Step 5: Keep It Consistent
The success of your Palm Coast small business marketing plan relies heavily on consistency. Once you start wowing your audience with thoughtful content, you’re going to gain a bigger following because they’ll expect it out of you. All in all, the most important thing to remember: Stay true to your brand. Have fun with your marketing plan! This is your chance to show your audience how they can benefit from your products/services so make sure you’re passionate about the work you put out.
If you need help getting your Palm Coast small business marketing plan kicked off, contact us today! South Street & Co. has assisted numerous small businesses grow through social media marketing, email, SEO, you name it!