If we know anything, it’s the rollercoaster that marketing effectively for your small business can be. This is why we feel inspired to help out our Clermont small business marketing friends to achieve their best results possible.

While planning for your Clermont small business marketing can sometimes feel like rocket science, it can be made simple by hitting these three essential tactics: Knowing your niche, utilizing your social media platforms and getting involved in the community.

Know Your Niche

Your business should be based upon what you excel at. Whether that’s flower bouquets or handcrafted welding, it’s important to understand your niche and sell your individuality to consumers.

Do some soul-searching, dig deep and determine what makes your business unique. Use that selling-point to market your business as the best at what you do. There may be many other companies that sell the same kind of products or services, but they don’t all sell the same experience. Make sure to maintain a consistent brand voice so that you remain true to your brand’s experience.

Utilize Your Social Media Platforms

We’re lucky to live in a time where social media platforms allow for organic advertising. By simply posting about your product or service, you’re able to establish your businesses niche and develop an accessible platform for prospects. However, creating social media profiles is the easy part, it’s your job to maintain an active presence.

Engagement is key when trying to grow your social media numbers. It’s vital to participate with consumers in the comments and direct messages to develop trusted relationships. Utilize Instagram to showcase aesthetic imagery, behind-the-scenes production and where the locals can find you!

Get Involved In The Community

Go where the locals go. If you’re looking for an easy way to get your name out there, attend local events and/or sponsor community organizations. People love to support businesses that support their community.

There are two local events that happen every month in Clermont:

• Food Truck Rally on the 1st Friday of every month.
• Farmers Market every Sunday from 9 AM to 2 PM.

If these events don’t pertain to your kind of business, attend them anyway to pass out flyers or business cards. Better yet, you could partner with another small business that complements yours. Only good can come from supporting each other.

All in all, there are many ways to market your business effectively. For more insight, contact us and let us know how we can help your Clermont small business marketing thrive.

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