April 21, 2020

How To Design For A Particular Target Market




Reading Time: 3 minutes One of the major keys to great design is knowing who you are designing for. Here’s my process for nailing a client’s target market. When it comes to meeting a client’s design needs or creating a new idea for a design, you should always make sure you know your target market. A target market is […]

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January 7, 2020

How to Create a Captivating Infographic




Reading Time: 2 minutes Infographics are the perfect way to get your message across visually. In this blog, I’m sharing tips on how to create a captivating infographic that people will be interested in for your brand. If you’ve never heard of an infographic, it’s a visual representation using charts, graphs, icons, and other images based on a particular […]

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File Formats

November 12, 2019

Everything You Need To Know About Understanding File Formats




Reading Time: 3 minutes Since the beginning of my time here at South Street & Co., I’ve run into a couple of instances where I had to request file formats for client projects. In this blog, I’m going to break down everything you need to know about what these formats mean for designers! Oftentimes, clients go through the difficulty […]

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Books for graphic designers

October 10, 2019

5 Must-Read Books For Graphic Designers & Creative Minds




Reading Time: 2 minutes The continuous learning process is something every aspiring graphic designer needs to accept in order for them to grow professionally. While creativity does come naturally, furthering your education is a must for staying competitive and relevant in the industry. Sure, you can enroll in graphic design courses, but most new skills– both technical and interpersonal– […]

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Photoshop Hacks

September 19, 2019

4 Photoshop Hacks To Kickstart Your Learning Process




Reading Time: 2 minutes Photoshop is no walk in the park– and that’s coming from a designer’s standpoint. Here are a couple of Photoshop hacks to help make the process less daunting along the way. Photoshop is definitely a challenge, but once you get the hang of things, it becomes easier and easier to adjust. When I first started […]

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Print Design

August 27, 2019

Print Design: The Beauty Of Specifications For Achieving The Best Results




Reading Time: 2 minutes Growing up, printing your projects was as simple as clicking ctrl+p and as complicated as running out of ink. But nowadays, print design has become so much more than that. Being a designer, you have to make sure you truly understand the specifications for print design. Otherwise, your printing experience could be a nightmare. The […]

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Photo editing apps

August 8, 2019

The 3 Best Photo Editing Apps To Help Your Insta Shine




Reading Time: 3 minutes If you’re wondering where your favorite Instagrammer or business edited their photos, your app store has endless options. Here are some of my favorite photo editing apps you should start using today. Nowadays, being able to have the most breathtaking edited photo on IG is how you generate a great amount of views. Instagram has […]

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April 30, 2019

3 Elements To Effective Product Packaging That Sucks The Consumer In




Reading Time: 2 minutes We have all fallen for genius marketing when it comes to product packaging, but have no idea why, or what drove us to want to buy the product. Here’s how impactful product packaging can be for your business. Imagine you are in the cereal aisle of a supermarket in a country you have never been […]

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Orlando Graphic Designer

April 9, 2019

3 Reasons Your Business Can Benefit From Hiring An Orlando Graphic Designer




Reading Time: 2 minutes If you don’t have an in-house design team, it may be time to seek an Orlando graphic designer. Here are three reasons your business could benefit from one. Whatever type of business you may be in, you must be aware that marketing is an essential tool for your success. With that, comes one of the […]

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Logo Design

February 28, 2019

The Ultimate Step-By-Step Guide To Choosing A Logo Design




Reading Time: 3 minutes Brainstorming a logo design is no easy feat. I’m helping you break down the thought process in five easy steps. So you’re a new small business and you need a logo that helps your brand stand out. You know you have to start researching what you want for your company, so you brewed yourself a […]

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December 4, 2018

Lake Mary Graphic Design: How To Help Your Business Stand Out




Reading Time: 2 minutes I’m here to talk to you about the never-ending quest to stand out among the millions and millions around us. We all want to know how to do this with our Lake Mary graphic design, right? Standing out in an exclusive light can seem hard for a business. We may feel like our business isn’t […]

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Dr. Phillips Small Business social media design

November 1, 2018

The “How to” Guide to Dr. Phillips Small Business Social Media Design




Reading Time: 2 minutes As a graphic designer, I can say from experience and a little bit of bias that Dr. Phillips small business social media design would thrive off of the use of graphics and design online. Photos are great and definitely should be the cornerstone of your Instagram. But while photos of your business, products and or […]

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Winter Park Product Photography

October 11, 2018

Getting The Most Out Of Your Winter Park Product Photography




Reading Time: 2 minutes An eye-catching picture is one of the best ways to attract a customer to your business. Using Winter Park product photography can help your business in so many ways. Here’s how. For me, I need to see a visual image of what I’m thinking about spending my hard, earned money on. What can you tell […]

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3 Ways to Become Involved in the Orlando Design Community

July 26, 2018

3 Ways to Become Involved in the Orlando Design Community




Reading Time: 3 minutes Face it, we live in world of design. Wherever you go, whatever you hold, and what you see has all been designed by someone or a group of ‘someones’ to solve an issue. Surrounding yourself with designers is a wonderful opportunity that will help you continue learning, grow professionally, and create long-lasting friendships. Getting involved […]

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Free Stock Images: Where You Can Find Pics for Your Biz

June 19, 2018

Free Stock Images: Where You Can Find Pics for Your Biz




Reading Time: 2 minutes In this digital world, the quality of your brand’s imagery can make or break your marketing strategy. While this is true, you may be asking yourself “Do I have the time or money to take my own photos?” If you answered no, then there are many free stock image resources available online that you can use […]

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