Reading Time: 3 minutes When you add images to your online content, don’t overlook optimizing them. Including SEO for images can make a big difference in your content’s online performance.  If you’re a content creator, you likely know how important keywords are to search engine optimization. You probably also insert a photo or two into your content to add […]

Reading Time: 3 minutes Design plays a huge part in social media interaction especially on Instagram where the platform is mainly visual. Having good design on your Instagram Story is important to maximize the opportunity to have more audience engagement. Here are a couple of must-know basics of Instagram Story design to help you create beautiful Insta Stories.    […]

Reading Time: 3 minutes Sometimes it can be difficult to make yourself known on social media as a business owner. Here are a few tasks that you can start today to help grow your influence on social media. I recently had an amazing conversation with a family member who owns a business. We were exchanging ideas and strategies about […]

Reading Time: 3 minutes Colors can have a huge impact on how your target audience sees your brand. Understanding color theory can help with your visual marketing.  Fun Fact: “People decide whether or not they like a product in 90 seconds or less. 90% of that decision is based solely on color.”   Crazy, right? In marketing, color theory is […]

Reading Time: 3 minutes Most people assume Photoshop is the universal design program when in reality, it’s not. We’re sharing which Adobe programs you need to use for different design collaterals. Adobe has an endless selection of programs. In design school, you learn how to multitask between programs because they all serve different purposes. The three main programs used […]

Reading Time: 3 minutes One of the major keys to great design is knowing who you are designing for. Here’s my process for nailing a client’s target market. When it comes to meeting a client’s design needs or creating a new idea for a design, you should always make sure you know your target market. A target market is […]

Reading Time: 2 minutes Infographics are the perfect way to get your message across visually. In this blog, I’m sharing tips on how to create a captivating infographic that people will be interested in for your brand. If you’ve never heard of an infographic, it’s a visual representation using charts, graphs, icons, and other images based on a particular […]

Reading Time: 3 minutes Since the beginning of my time here at South Street & Co., I’ve run into a couple of instances where I had to request file formats for client projects. In this blog, I’m going to break down everything you need to know about what these formats mean for designers! Oftentimes, clients go through the difficulty […]

Reading Time: 2 minutes The continuous learning process is something every aspiring graphic designer needs to accept in order for them to grow professionally. While creativity does come naturally, furthering your education is a must for staying competitive and relevant in the industry. Sure, you can enroll in graphic design courses, but most new skills– both technical and interpersonal– […]

Reading Time: 2 minutes Photoshop is no walk in the park– and that’s coming from a designer’s standpoint. Here are a couple of Photoshop hacks to help make the process less daunting along the way. Photoshop is definitely a challenge, but once you get the hang of things, it becomes easier and easier to adjust. When I first started […]

Reading Time: 2 minutes Growing up, printing your projects was as simple as clicking ctrl+p and as complicated as running out of ink. But nowadays, print design has become so much more than that. Being a designer, you have to make sure you truly understand the specifications for print design. Otherwise, your printing experience could be a nightmare. The […]

Reading Time: 3 minutes If you’re wondering where your favorite Instagrammer or business edited their photos, your app store has endless options. Here are some of my favorite photo editing apps you should start using today. Nowadays, being able to have the most breathtaking edited photo on IG is how you generate a great amount of views. Instagram has […]

Reading Time: 2 minutes We have all fallen for genius marketing when it comes to product packaging, but have no idea why, or what drove us to want to buy the product. Here’s how impactful product packaging can be for your business. Imagine you are in the cereal aisle of a supermarket in a country you have never been […]

Reading Time: 2 minutes If you don’t have an in-house design team, it may be time to seek an Orlando graphic designer. Here are three reasons your business could benefit from one. Whatever type of business you may be in, you must be aware that marketing is an essential tool for your success. With that, comes one of the […]

Reading Time: 3 minutes Brainstorming a logo design is no easy feat. I’m helping you break down the thought process in five easy steps. So you’re a new small business and you need a logo that helps your brand stand out. You know you have to start researching what you want for your company, so you brewed yourself a […]