Reading Time: 4 minutes Using the best hashtags for your Instagram is key to getting eyes on your content and expanding your reach. I was working with a client who had a photography business. She hired us to help her with her Instagram marketing. One of her “pain points” was figuring out the best hashtags to use for her […]

Reading Time: 3 minutes SEO Marketing is the behind-the-scenes marketing that helps your business reach the right customers online at the exact time they’re searching for you. Sounds great, right? But, how do you start?  It can be a daunting process to undergo without prior knowledge, so we’re laying out the simple and effective steps to start your small […]

Reading Time: 3 minutes As if transitioning to working remotely wasn’t enough of an adjustment, navigating your business during this time can feel like climbing Mount Everest. Here are three easy digital marketing initiatives that you could be doing at home! The climate and terrain are everchanging, but just like the climb, there is an end in sight. You […]

Reading Time: 3 minutes If your business has been booming, but there aren’t enough hours in the day to focus on marketing, you aren’t alone. Here are five perks of passing the baton to a marketing management agency. A marketing management agency can do all of the following things and more! Perk #1: All Of Your Profiles Will Be […]

Reading Time: 3 minutes When you’re in the growth-mode or when you’re starting a business, knowing what to do and when to do it can be hard… and wasting time is not an option… because there isn’t a lot of it! When I first started (almost 5 years ago!) I was in the same boat – except I did […]

Reading Time: 2 minutes If you’re thinking about ramping up your marketing efforts this year, you might consider outsourcing services so you can focus on your business. We’re here to share how we stand out from other marketing companies in Orlando, and why we love working with small business owners like you! Marketing Experience Our tight-knit team comes from […]

Reading Time: 4 minutes When finding a digital marketing agency for small businesses, there are a couple of things you should search for and ask. Here’s how you should determine whether a particular one is the right fit. Looking for a digital marketing agency for small businesses can be a daunting task – believe me, I was on the […]

Reading Time: 2 minutes With the advancement of technology, marketing strategies have expanded substantially, but so have the number of steps and tasks needed to execute those strategies. Let’s talk about some apps for marketing that work together to make a marketer’s life easier while maximizing our time. G Suite It’s all about the Cloud nowadays. Being able to […]

Reading Time: 2 minutes Working with a boutique marketing agency (such as, ahem, South Street & Co.) can be a fun and rewarding experience for business owners. But how do we set ourselves up for success? We’re sharing tips on how you can save time with a marketing review process. Why You Need a Marketing Review Process You might […]

Reading Time: 3 minutes There are more lessons where that came from! Here are a couple more. Lesson 6: Don’t Worry, Be Happy  This is one that recently I’ve also implemented. Happiness comes from the top and trickles down. We’ve had employees come and go and over the years, and it’s interesting to see the impact they’ve made on […]

Reading Time: 4 minutes After 5 years in business, I’ve learned a thing or two. Here are my lessons and how I overcame some hairy situations. I can’t believe it’s almost been half a decade (!?!?) that South Street & Co. has been around – March is the month! It’s pretty incredible, actually. Looking back there are highs and […]

Reading Time: 2 minutes When you’ve spent all this time writing and scheduling your online content, what do you do next? Step outside of your marketing world to see what people are interested in and how you can contribute to the conversation with a digital marketing strategy. Stay Updated With Your Local and Online Community Your local community will […]

Reading Time: 2 minutes Winter Park, the town of beautiful lakes and long brick roads. This community is amazing and this city loves to help people who have business there. Who wouldn’t want to own a Winter Park small business? If you own a business and are looking for new ways to market your business, look no further than […]

Reading Time: 2 minutes Working alongside classmates on marketing projects is one thing, but implementing those ideas in a challenging and fast-moving environment is another thing altogether. These are some things I’ve come to realize that I didn’t know about marketing before my internship at South Street & Co. College is an incredible environment where you get to grow […]

Reading Time: 2 minutes The classes I’ve taken in my digital media classes may teach me how to brand my projects, but they’ve never shown me the proper way of marketing to targeted audiences. Starting my internship, I was anxious but I was eager to practice real-world projects. Growing up in the world of technology, you may think you […]