PS: This post may contain affiliate links. If you click through my referral link, at no additional cost to you, I may earn a small commission if you make a purchase. Thank you for supporting South Street & Co. Read my disclosure policy.
Don’t let your business fall behind in the last quarter of the year. Learn how to stand out in crowded inboxes with creative and engaging holiday email marketing.
The holidays are a wonderful time of year (the most wonderful time of year, some might say). A time of joy, fun, family gatherings…and emails. It’s not just me, right?
Haven’t you noticed that the number of marketing emails you receive in November and December are double, maybe even triple, what you get the rest of the year? Holiday email marketing is an important component of your business’ end-of-year marketing strategy, but only if it’s done right.
Especially in 2020, we are seeing that consumers are shifting more and more to online activity for most of the purchasing process – from brand awareness to research and final point-of-sale. So it’s important to reach your consumers where they are during this time of shopping and giving – but of course your competitors are doing the same. So how do you make your holiday email marketing stand out?
Personalize Your Emails
It’s been found that emails with personalized subject lines are 26% more likely to be opened – and that’s the first step, isn’t it? If you can’t get your audience to open your email, then they don’t even have the opportunity to engage with the content of the email that you worked so hard to create. Finding opportunities to personalize your holiday email marketing – whether that’s adding the customer’s name to the subject line, retargeting them for a product they previously looked at on your site but didn’t purchase, or changing the “From” delivery name to appear more personal – will make your customers feel like you’re actually talking to them as an individual and not just a massive subscriber list.
Looking for some help on how to grow your email list and automate some of your email marketing strategy? Check out ConvertKit – one of our favorite resources to keep all your email marketing needs under one platform!
WE CREATED THESE WORKSHEETS TO HELP YOU UTILIZE YOUR BLOG AND SOCIAL MEDIA BETTER. DOWNLOAD OUR FREE PRINTABLE SOCIAL MEDIA & BLOGGING WORKSHEETS BELOW:
November and December are the biggest shopping months of the year. Almost every company is running some kind of special promotion or deal – especially around the Black Friday/Cyber Monday time of the year. Consumers also have more choices than ever before through the increased ease and popularity of online shopping. So it’s important to be direct and clear about what you want your audience to know from your holiday email marketing. If they know exactly what you are offering, they will be more likely to click into the email to read more – which gets them one step closer to converting on the ultimate goal.
Have Some Fun!
This time of year offers a great opportunity to have some fun and get creative with your marketing. Consumers love to see the more “human” side of a business, so it’s okay to step outside the box a bit from your usual content marketing strategy and offer something new creatively in your holiday email marketing.
Share some special holiday traditions from your employees or offer an inside peek at how your team celebrates the holidays together. This is also a great time for user-generated content – ask your audience to share with you their special holiday moments and memories, then repurpose these stories in your email and social media content. Check out one of our previous blogs to learn more about holiday social media marketing so you can be on Santa’s “nice list” for having awesome holiday emails AND social media content!
If you’re new to email marketing, check out our free downloadable – Email Marketing for Beginners – to familiarize yourself with the basics before diving into some of the more advanced strategies that we’ve discussed in this blog. Or would you prefer to just have someone else handle your holiday email marketing so you can focus on all the other important end-of-year business items on your plate? Contact us today for a free 30-minute consultation to see how we can help with all of your holiday marketing needs!