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Google My Business is more than just a business listing. It serves as the very first impression of your business to a lot of potential new customers. So it’s important that you don’t let this aspect of your marketing fall to the wayside, which is why you should hire an agency for Google My Business management.
Whoever said Google My Business (GMB) was the new home page was seriously…correct. Sorry, Elle Woods – orange may not be the new pink, but you are not seriously disturbed if you recognize that your business’ GMB listing is just as important, if not more so, as your website’s home page.
With this in mind, you may start to realize that you haven’t been prioritizing your Google My Business management in the grand scheme of your marketing efforts. That’s okay, you’re not alone – many small business owners don’t know the potential that lies in their GMB listing. Or, you may know it’s important, but just aren’t sure where or how to get started. This is why hiring an agency to handle your Google My Business management can ultimately save you time and money while simultaneously driving increased traffic to your website.
Google My Business Features Are Constantly Changing
Like most everything in the world of marketing, Google My Business is an ever-evolving platform…and it can be difficult to keep up. Google is constantly releasing new updates regarding additional features, removing features, insights on features that do and do not affect your ranking, etc.
When you’re trying to run a small business, you don’t have time to scour the online marketing forums to learn all about the latest Google updates. That’s where an agency comes in – it’s our job to be the experts on these matters so we can be one step ahead when it comes to your Google My Business management.
Google My Business Is Part of A Strong Local SEO Strategy
Customers have been going online to search for businesses for years, that’s not new. But the importance of a strong online presence for any business is becoming increasingly more significant every year as the world continues to become more digital. Did you know that 97% of people learn more about a local company online than anywhere else? That’s a lot of people! Or a lot of potential customers, I should say.
It’s important to meet those customers where they are at, and your Google My Business listing is just one of those places – in addition to other elements of a strong SEO strategy like your Google ranking on the search engine results page. In fact, 42% of all Google Searches are looking for local information. This means that if you’re not providing people with the local information they’re looking for when they search for your services, they’ll turn to another business who is.
Interested in learning more about what all goes into an effective SEO strategy? Check out this free downloadable – SEO GUIDE: 7 ESSENTIAL GOOGLE RANKING FACTORS – for more information.
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Optimizing Your GMB Listing Takes Time and Effort
You might think it’s as simple as entering your business name, address, and phone number and calling it a day – but that couldn’t be farther from the truth. There are so many different elements involved in a full optimization of your GMB listing – including but not limited to adding photos, Q&A’s, services, categories, and reviews. And it’s not just a one and done thing, either – Google wants you to regularly (as in weekly) be updating and optimizing your GMB listing.
Sound like a lot? That’s because it is! And we know you have bigger fish to fry than focusing all your energy on your Google My Business management. So let an agency step in and help carry the heavy load. We know what it takes to manage and optimize your GMB listing, and even find a nerdy sense of joy in it (don’t judge). Give us a shout to learn more about how we can help your business today!
And if this blog got you thinking about all the different tools and tricks that go into an effective marketing strategy, don’t sweat it – check out Shift, one of our favorite tools for staying organized and managing it all effortlessly.