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As a business owner, it can be very stressful and challenging to figure out the most optimal way to promote your brand’s online presence. Here is a comprehensive guide to the different digital marketing services to help you choose the best strategy for your business.
#1 Social Media Marketing
In this day and age, we all know how big social media is. It’s the fastest-growing trend in the history of the world. It’s grown faster than the internet itself. Because of this, it has become one of the best marketing tools to build and connect with your audience online. According to Global Web Index, 54% of social browsers use social media to research products. This makes social media one of the most vital digital marketing services that any business should have.
However, social media can get a bit tricky. Being social online isn’t just about posting. It’s more about creating valuable content to inspire, educate, and entertain your audience. This is exactly how you get people to interact with your content. Social media is all about building real connections with your target customers. If your audience likes you enough, they will eventually convert into a paying customer.
If you’re looking to step up your social media game, you can download our FREE 30 Days of Instagram Content Calendar to help you plan out your content strategically. But if you want us to take the lead, check out our Social Media services page to learn more about how we can help you reach your business goals.
#2 Hashtag Help
This goes hand in hand with what we just mentioned above about social media marketing. Posts that include hashtags get over 12% more interactions, according to the Huffington Post.
With this being said, not everybody has the time and skillset to narrow down the best hashtags to use. This is when you should rely on experts like us to help. We have managed to grow an Instagram account to over 38k followers. So needless to say, we know which hashtags to use to reach our target audience. Learn more about how you can receive your 75 custom hashtags for your ideal audience here.
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#3 Search Engine Optimization
One of the most important digital marketing services you need is SEO. SEO or Search Engine Optimization is a fancy way of saying “How my customers can find me online.” It is extremely important for small businesses to be discovered on search engines like Google or Bing. The higher your content ranks against your competitors, the easier your customers will find you, and the more likely that they will choose your products/services.
There are so many factors that go into helping your business’ SEO ranking such as content quality, page titles, keyword, backlinks and much more. But don’t worry, we created this FREE SEO Guide: The Perfect Structure For Your SEO Blog downloadable to make things easier for you. If you still need more help or just want the experts to manage your SEO (we don’t blame you), schedule a FREE 30-minute consultation to get started.
As a crucial part of your SEO strategy, your blogs need to be informative and engaging to expand your reach in your industry. You’ve probably heard of the saying “Content is King,” as it applies perfectly to blogging. Although no one knows exactly what Google’s secret sauce is when it comes to ranking content, it’s inevitable the quality of the content itself plays a major role.
Here’s a FREE Checklist: Blogging For Beginners downloadable that we created to help you increase traffic to your website and overall impressions of your brand. For more help from the experts, check out this Blogging services page on our website to learn more.
#5 Email Marketing
Another one among popular digital marketing services is email marketing. Did you know that according to Orbelo, for every $1 you spend on email marketing, you can expect an average return of $42? There’s no surprise that with the widespread popularity and indisputable benefits of email marketing, the return on investment is massive.
Email marketing is also the main driver of customer retention and acquisition for small and medium-sized businesses. If you’re looking for a direct and impactful way to reach your customer, there’s no competition with email marketing. Check out our FREE Email Guide: Email Marketing For Beginners downloadable to help you get started. If you want to take your email marketing strategy to the next level, see how an award-winning agency like us can help.
Above are some of the key digital marketing services that every business needs to start growing their online presence. For more free helpful resources, take a look at our Toolbox on our site. Most importantly, if you’re looking for a digital marketing agency that can help your customers reach you online, South Street & Co. would be a perfect fit. Schedule a free 30-minute call today to get started!