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There are many different types of business marketing services out there. But how do you know which ones are right for you? Here are some common types of marketing services you should consider for your company.
Owning or running a company isn’t always easy, and trying to find the best business marketing services for you can feel overwhelming. Don’t stress! In this article, we’ll talk about the three different types of services you should know about to help grow your company.
Search Engine Optimization
What is search engine optimization (SEO), and why do you need it? If you own or run a business, you’ve probably wondered how to get your website featured on the first page of Google’s search results. SEO is one of the most helpful tools in achieving first-page Google placement. But what is SEO, and how does it work? SEO is a tool used to increase relevant and quality traffic to your website.
SEO means optimizing the content on your website for search engines. Search engines such as Google, Bing, Yahoo, etc., use a crawler that rounds up information on all the content that can be found online. The idea is to write original content using the keywords your target audience is searching for on the internet. Websites like Grammarly can help you make sure the content on your website is not only grammatically correct but also easy to read.
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Why is SEO Important?
Tailoring your website’s content to fit your audience’s needs will not only improve the quality of the traffic coming to your website, but it will also increase the quantity of traffic. And ranking higher on Google will drive more people to your website. For more information on SEO, here’s a tutorial on how to find the best keywords for your business.
At South Street & Co., our team of SEO experts can help you navigate the right ways to optimize your website’s content.
Social Media Marketing
Not all business marketing services are created equal. The rise of social media means that more companies utilize social media platforms such as Facebook, Instagram, Twitter, etc., to reach their customers. In 2019, nearly three-quarters of Americans used social media to connect with each other. So, if you’re not using social media for your business, you should reconsider.
How Can Social Media Marketing Help Your Business Grow?
Social media marketing can help you build brand loyalty. Your customers want to be able to interact with your company regularly. When you take the time to let your customers know about a new product or service, it makes them more likely to trust you. Followers want a personal touch, a person to interact with – not just another company that doesn’t think about their customers beyond their purchases. Adding social media marketing into your business plan can help grow your business’s presence online.
Adding email marketing to your business marketing services is another great way to reach your customers and grow your business. You can use email marketing to update your customers, offer discounts, engage with your fans, send personalized greetings, and much more. Like social media, email marketing is another great way to ensure you are encouraging new relationships while also building long-term connections.
How is Email Marketing Different from Social Media Marketing?
Business marketing services are always evolving, but one aspect that remains constant is email marketing. While social media is used as a platform to inform your followers, email marketing delivers your marketing message to subscribers who have explicitly signed up to receive promotional content from a company.
Subscribers are usually past customers – think about all the emails you have obtained from stores you’ve shopped at before offering discounts on your next purchase. That’s why email marketing is so great; it generates the highest return on investment.
To help you with your email marketing strategy, we crafted a FREE downloadable email marketing guide for beginners.