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Is your Ocala small business marketing an overwhelming but major item on your to-do list? Here is a list of services your company may need and our tips on how to get started.
It’s a new year, which is a great time to re-evaluate your business strategy and goals to set yourself up for success and make it the best year yet! That’s what we all want, right? But sometimes that’s easier said than done – especially when you have a small business to run and are worried about your marketing plan. Where to even begin? Let us help – here’s a list of services that you might need for your Ocala small business marketing and simple ways you can start on them today.
When it comes to blogging, many small business owners’ first reaction is that they don’t have anything to blog about. Or they don’t have the time to write a new blog every week. Or, let’s be real, both. And both of these things might be true! That’s why this is a great service to outsource to a trusted local marketing agency.
Professional copywriters can use their skills to come up with creative, interesting topics related to your industry to consistently blog about – topics that your target audience will be interested in reading AND will help you rank higher on Google! Which allows you to focus on other important aspects of your Ocala small business marketing. We call that a win-win-win.
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Did you know that 57% of consumers look to a brand’s social media feed as a source of information on their products and/or services, vs. for entertaining content? This is just one of the many reasons why social media should be an important part of your Ocala small business marketing strategy.
If you’re not on social media yet, the best place to start is deciding where you need to be. A common misconception is that your business should have a profile on all of the different social media platforms. That’s not true! Think about who your audience is and what platforms they’re on (ex: if your audience is younger, they’re probably on Instagram more than Facebook) and focus your energy there.
Email marketing is a great way to send targeted communications to your customers and make them feel valued. There are a lot of great tools out there to personalize and automate your email marketing – set aside some time to put in the work and set everything up, then sit back and let the software do the rest!
One of our favorites is ConvertKit – this email marketing provider makes it super easy to build your email list, personalize your content, and track conversions! You probably already have a list of customer email addresses, so when it comes to adding email marketing to your Ocala small business marketing strategy – you’re already halfway there!
In the increasingly digital world that we live in, print design often gets pushed to the wayside. Don’t get us wrong, digital marketing services are critical to your marketing success – but high-quality and on-brand print materials can be just as important, especially for a small business!
The beauty of small businesses is the personal connections made with your customers. As a customer to many local small businesses myself, I love receiving a really nice and uniquely designed business card or other printed piece that I can actually hold in my hands. It may sound old school, but there’s something about it that makes people feel more connected to your business and it’s a great opportunity to show off the personality of your brand. Also, what better way to stand out from your competitors who are stuck behind a computer screen?
Looking for even more ideas? Check out our “15 Ways to Market Your Business for Free” downloadable and use these ideas as a jumping-off point for your Ocala small business marketing, or schedule a free 30-minute consultation to see how our team can help!