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When you’re looking to boost your online presence, SEO can be the answer. Our Poinciana SEO services agency breaks down the basics of SEO for you.
Search Engine Optimization, or SEO, helps your customers find your business online. Lots of elements go into SEO – some are simple, some are complex – but here are the basics of how this process works to boost your digital profile.
What Are Google Rankings?
When you want to research a topic, you probably go to Google, right? Enter your search term, hit enter, and see what pops up. The results at the top of the page have the best Google rankings or SERP (search engine results page). If your business has an online presence, and honestly, it should, you want your website among the top of the results when your potential customers search for your services.
How Do You Boost Your SERP?
Here’s where SEO comes in. Several factors enter into this process, but it begins with keywords. A keyword is a fancy term for the word or phrase you use to search for the thing you need. “Doggy daycare near me” or “How do I fix a leaky sink?” would be keywords. How do you know what keywords to use and what do you do with them? Finding the best keywords to use involves some research.
How Do You Find The Best Keywords?
You can find many online tools that help you with keyword research. These tools show you how many people are searching for a particular keyword at any given time. They can also show you if the popularity of a keyword is going up or down. Use these tools to generate a core keyword to start with. You’ll add accessory keywords to your list (and your website) as you go.
Ok, so you have your keywords; now what?
How Do You Use SEO To Market Your Website?
Your website itself should use keywords in the text about your goods and services. Above and beyond that, however, is where the magic happens. Our Poinciana SEO services team recommends adding a blog to your website as a great way to utilize all those keywords you’ve compiled while adding value to your users’ experience.
What’s a Blog?
Originally a “weblog,” a modern-day blog is simply a group of informative articles about various topics related to your business. If you don’t already have a blog, you should consider adding one. A recent study discovered that marketers who use blogs receive 67% more leads than those who do not. That’s a big number! Too big to ignore, if you ask us.
But writing blogs takes time. A lot of time. And you can’t just write one or two, or ten, or 50, and be done. You have to keep writing them because SEO results take time. On average, you can expect to see results in 4-6 months, but it could take more or less time depending on your industry and niche. Your next question probably is…
Should I Hire A Professional Poinciana SEO Services Agency?
If you don’t have a marketing department, it’s unlikely you have the time it takes to execute a successful SEO campaign. But we have the time, and we will use it to help your company gain customers and create lasting relationships with them.
When you’re ready to take your SEO to the next level, contact South Street & Co. to schedule your free 30-minute call with our Poinciana SEO services team.