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Do you have questions about the effectiveness of keywords, SEO, and other online marketing strategies? We are an Orlando professional SEO company and have the answers you’ve been looking for.
As a small business owner, you may be intimidated by the ever-growing world of online marketing. After all, there are so many complex strategies and new methods that it can be hard to know how to most effectively use them to help your business grow.
As an Orlando professional SEO company, we get lots of questions asking about the validity of our methods and why you should invest in them. We are here to provide you with the facts and help you see why these marketing strategies and techniques are vital to the success of your business. Let’s dive into some of the most asked questions we get as a local marketing agency.
Why Are Keywords Important?
You may have a decent understanding of what keywords are, but why are they so important? Keywords are used to give your content a theme and purpose. The keyword chosen can typically sum up the idea of what you are writing about and is used to increase your SEO (search engine optimization) ranking.
By using keywords that are well-thought-out and strategically placed, you are doing yourself a favor. As you can see, our keywords were strategically chosen and placed, and therefore, rank very highly on internet searches! Creating content that is centered around a strong keyword will rank higher than content that lacks a focus. Overall, using keywords is an incredibly important factor when it comes to improving your visibility online.
Why Do We Need To Focus On SEO?
Search engine optimization, or SEO, is another key strategy that should be the focus of your marketing efforts. The value of your SEO is influenced by many things, including:
- The speed of your website
- The keywords and topics you write about
- Internal and external links used
- How your content is formatted (headings, subheadings, etc.)
- How easy your content is to read (word choice, grammar, readability, etc.)
- Site speed
- And many more factors
By focusing your efforts on SEO, your content will stand a much better chance of performing well in online searches. This means that your content and website will show up on the first page of online searches rather than being lost in the other pages of lesser-ranking content.
If you want to learn more about this marketing strategy, you can check out our free guide that dives into the seven essential Google ranking factors that should be taken into consideration when working on your SEO strategy!
What Can An Orlando Professional SEO Company Do For My Company?
Mastering keyword research and implementing a strong SEO strategy is best left to the pros. At South Street & Co., we spend every single day learning more and more about what will optimize our methods to best help our clients. We stay up to date and are committed to learning and growing as online marketing methods continue to evolve.
By working with us, you are investing in the growth of your business. We are here to develop a personalized strategy that will help you reach your goals, so don’t waste any more time! Reach out to us today, and we will be happy to schedule a free 30-minute consultation.