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How can you find the right keywords for your digital content? Keep reading for some expert tips from our Sarasota SEO agency. 

Let’s say that you’re watching TV or listening to the latest episode of your favorite podcast, and they start talking about a topic that you’ve never heard of before. What do you do next? If you’re like most people, you probably pull out your smartphone or laptop, open it up and head straight to Google. Once you’re there, you can type in your question and get a plethora of answers in less than a second. 

Google is the source of so much information – connecting us to everything that we want to know and more. But from a digital marketer’s perspective, Google may pose more of a challenge than we’d like to admit. After all, the goal of any online marketing campaign is to get your content in front of the largest audience possible and what better way to do that than to reach the coveted first page of Google

A question we’re asked all the time at our Sarasota SEO agency is, “How can I get my content ranking on Google?”

Want to Rank on Google? You Need to Plan

While Google isn’t sharing the secrets to their algorithm anytime soon, there are a few things that we do know. One of those things is that keywords play a huge role in ranking higher on search engine results pages (SERPs). Because of this, choosing the right keywords is a key part (see what we did there?) to optimizing your content for search engines. 

What is a Keyword?

A keyword is the word that describes your content best. Keywords are terms that people type into their search engines in order to find what they’re looking for. It’s the search term that you want your content to rank for so that your website appears when people search for that term on Google. 

What is Keyword Research?

Think of keyword research like the planning phase for all of your digital content. It’s the backbone of every blog post, landing page, service page, or blurb on your website. 

When Google wants to know how to rank your page, it’s going to look at the content on the page. Emphasizing your keyword throughout the content tells Google what the page is about. If you’re including the wrong words or phrases in your content, you won’t get the right traffic to your website because no one, not even Google, will know what your content is discussing.

Okay, So How Can I Find the Right Keywords?

There are some simple steps you can take to find the right keywords for your online content. 

Step One: Think about your audience

Spend some time brainstorming the core products and services that your business provides. As a Sarasota SEO agency, our list might include:

  • Blog writing
  • SEO blog writing
  • Website optimization
  • Keyword research
  • SEO marketing agency
  • SEO agency
  • And more!

These are the services that our clients are coming to us for. Now that we have this list, we want to think of the search terms that they might be using to find an agency like ours. User intent plays a big role in how your content is ranking. This means that you want your web pages to solve problems for searchers and be the last website they need to visit to find the answers to their questions. 

Step Two: Explore your options

One great way to see what other people are searching for is to type in the search terms that you wrote down on Google. As you can see, typing in “website optimization’ gives you a whole list of suggested searches – and these are all things that you can create content for!

search results from a sarasota SEO agency

Step Three: Collect some data

If you’re just getting started, you’ll want keywords that you can rank for easily – which usually means they have the right balance of search volume and aren’t as competitive as some other options. There are tons of tools available that allow you to research keyword stats and find new keywords that you can pursue. Some of the popular ones include:

  • Moz
  • SEMrush
  • Ahrefs
  • Google Keyword Planner
  • Keywords Everywhere

Step Four: Create your content

Now that you’ve found the perfect keywords, you can start writing your content! You’ll want content that’s easy to read and captures the attention of your audience. Your content should be optimized for search engines, so be sure to check out some of our other blog content to learn more about the content creation steps. Your content should also be posted regularly to keep your online presence as active as possible. 

blog posting frequency

What’s Next?

Once this is done, you’ve reached the ‘wash, rinse, and repeat’ stage of your digital marketing campaign. That means you should be going back to the drawing board as often as you can to find new keywords, create new content, and monitor your results!

Sound Like A Lot? It’s Time To Call Our Sarasota SEO Agency

We know that for many businesses, creating SEO-optimized content is easier said than done. And that’s why we’re here. Our SEO team utilizes their specialized skills and tools to accomplish this every day, and we’re ready to bring our expertise to your marketing campaign. Set up a free 30-minute call with us to get started!