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One of the best ways to get your business noticed by a large audience is by ensuring that they can find you online. An Orlando organic SEO company can help you get there.
I want you to think about the last time that you needed something, anything, and you weren’t really sure where to find it. You probably did the only thing that someone living in the 21st century would do, and pulled out your phone or laptop to do a quick search. Maybe you were after “the best Italian restaurants near me,” or “top-rated house cleaners.” Your search for either of these terms will probably bring back a number of useful results.
Now, let’s say that you’re a business owner and you want your business to appear in search results just like this when your potential customers type queries into search engines. That’s where an Orlando organic SEO company can work its magic.
SEO (Search Engine Optimization) can seem like a foreign language. It’s a digital dynamic requiring consistent research and attention to detail. That’s why it’s one of our most popular services. We take great pride in the results our clients receive due to Orlando SEO, and we want to help spread the word.
What Is Organic Search?
When you see search results on Google, the links at the top of the screen are usually all paid advertisements for businesses related to your search. This is great for those companies since they are getting noticed by you and anyone else searching for similar products or services. However, these ads are all paid searches and will cost that business more and more money with each click.
Organic search results, on the other hand, are all influenced by SEO. These websites appear below the paid listings, and are there because they have been optimized in a way that the search engines know that they are relevant to the search term.
The Benefits Of Paid Search
It’s a well-known fact that SEO takes time, and if you’re just getting started, it may be several months before you see tangible results. One of the benefits to using paid search is that there is no waiting period. Some businesses feel that paid searches are worth the investment, but you should expect it to be an investment. In fact, the Google Ads program accounts for the majority of its total revenue as a company.
Organic search is also becoming more and more competitive. Although, in our opinion, this is just a great reason why you need to work with experts to get the results you’re looking for.
The Benefits Of SEO And Organic Search
While SEO takes time to take hold and gain ranks on search engine results pages, once your strategy takes off, it’s powerful. Not only do you not have to pay for each click that a potential customer makes when accessing your website, each one of those clicks is a potential new client or customer.
While most paid search ads have a set schedule for how long they are active, once you have optimized your website and its content for search engines, it’s there continuously, bringing in more and more leads.
Many businesses find that they have great success with a combination of these two strategies as well.
Let’s examine the 10-step process we utilize as an Orlando organic SEO company that can ultimately lead to an increase in revenue.
Step #1: DETERMINE SPECIFIC KEYWORDS YOU WANT YOUR BRAND TO BE KNOWN FOR
Consider your business’s products and services, and your brand’s overall purpose. If your business sells insurance, you’ll probably want to use a keyword like “Orlando insurance company.” Adding the location always helps because that’s often how a local audience searches.
At South Street & Co., we use keywords including “Orlando marketing agency” and “Orlando SEO agency” to help potential clients find our website.
The “key” to the best keywords is to identify who you are as a business, then think about what a potential client will search for that would ideally lead them to you. How do we know what users are searching for? We research, research, research!
Step #2: RESEARCH WHICH OF THOSE KEYWORDS ARE BEING SEARCHED MOST FREQUENTLY
Matching your core services to frequently-searched phrases is where the real magic happens. We do this by using tools such as Google Ads and Semrush that allow us to find the keywords people in your local area are searching for. Using our experience as an Orlando SEO company, we then look at the frequency of the keyword search and what keywords are being successfully used by the competition. If your competitors rank highly for a particular keyword, we may also use that keyword in your marketing strategy.
We proactively plan which keywords will be used in your marketing content so that your keywords are always competitive.
Step #3: INSERT KEYWORDS INTO YOUR WEBSITE
Now that we know which keywords to use, how do we use them? One method of using keywords for SEO is adding them to your website’s copy. When you use keywords on your service pages and in blog content, you’re increasing the likeliness of your brand popping up when anyone searches those terms.
The secret to Orlando SEO is to use these keywords subtly, so they don’t distract the reader. You’ve likely read a blog where a particular phrase is used repeatedly and doesn’t exactly fit into the content context. We don’t do that. Our team of skilled writers knows how to include keywords without drawing attention to them. The only attention we like to draw to your keywords is from Google.
Step #4: LET GOOGLE KNOW WHICH KEYWORDS YOU’RE USING
How does Google know that your keywords are in your content? While Google regularly indexes internet content, there are ways to say, “Hey, Google! New keyword here!” This helps Google see your new content faster than it would otherwise, which will help your keywords begin to crawl up the rankings ladder.
Our Orlando SEO agency uses a tool called Google Search Console which lets us insert the keywords and request that Google crawls the website. This is important because it expedites the process.
Step #5: WATCH YOUR WEBSITE CLIMB THE GOOGLE LADDER
Now we wait (and start researching your next batch of keywords!). After Google indexes your website, service page, or blog post that includes your fresh keywords, grab a bag of popcorn and watch your brand reach page 1!
Full disclosure – this process can take some time. It may take a few months for your keywords to climb the ladder but know that Orlando SEO works! How do we know? We see it happen time and time again. Here’s an example of one of our clients ranking on page 1 and position 1:
Note: The Sponsored listings that appear ahead of our client are paid advertising. We love Orlando SEO because it gets your page to show up in what’s called an unpaid organic search.
Step #6: ACKNOWLEDGE THE INCREASE IN EXPOSURE
As we’re sure you can relate, most people don’t look past page 1 if they can find what they’re looking for. The higher your website is in the rankings, the more exposure your brand will get. And the statistics back this up.
The top search result gets about 28% of clicks, and the top five search results get about 70% of all clicks. And get this – less than 1% of Google users will click past the first page of results. Can you see why page 1 is so important?
Step #7: DRIVE MORE TRAFFIC TO YOUR WEBSITE
The SEO title and the meta-description are what people see before they click on your website. Make them enticing! Naturally, the higher the exposure, the more likely people are to click on your website.
Not sure what the SEO title and meta-description are? That’s okay. We know how to optimize these aspects of your website to make it more attractive to Google and to your potential customers.
Step #8: ENSURE YOU’RE PREPARED TO INCREASE CONVERSION RATES
When your SEO is on point, your website traffic will increase, so be sure your website is ready. Is your website up-to-date with clear, concise information on each page that will answer your reader’s questions?
The ultimate goal of SEO is to drive traffic to your website, which will increase your conversion rate. You don’t want to do all this work with Orlando SEO to have your audience leave your site due to poor navigation. Give them what they want when they want it with an intuitive and informative website.
Step #9: WELCOME A BIGGER AUDIENCE
As a marketing agency, we watch our clients’ audiences sometimes double in size from our Orlando SEO efforts. Welcome your new readers with open arms, and make sure your website gives them what they want. In addition to answering the questions they clicked through to your website to find, you must give them their next steps.
A clear call to action and a phone number on the home page are essential. A call to action lets them know what to do next. “Schedule your complimentary consultation today” or “Contact us to discuss your case” are examples of strong calls to action. Also, list your business address, a map, and any other helpful information your potential customers need.
Step #10: GROW YOUR BUSINESS!
Our team of skilled SEO professionals knows the best ways to help your website rank higher, which gets more sets of eyes on your business. We know your ultimate goal is increased profits, and we want to help you get there.
The SEO process works like this: the more keywords you’re ranking for, the more exposure your brand is receiving, which drives traffic to your website, which increases conversion rates, which grows your customer base, and in turn, makes you more money!
Looking For An Orlando Organic SEO Company?
If you need highly-effective results, South Street & Co. is standing by and ready to help. Schedule a complimentary consultation with us today to learn more about how SEO can help your business!