PS: This post may contain affiliate links. If you click through my referral link, at no additional cost to you, I may earn a small commission if you make a purchase. Thank you for supporting South Street & Co. Read my disclosure policy.
One of the best ways to get your business noticed by a large audience is by ensuring that they can find you online. An Orlando organic SEO company can help you get there.
I want you to think about the last time that you needed something, anything, and you weren’t really sure where to find it. You probably did the only thing that someone living in the 21st century would do, and pulled out your phone or laptop to do a quick search. Maybe you were after “the best Italian restaurants near me,” or “top-rated house cleaners.” Your search for either of these terms will probably bring back a number of useful results.
Now, let’s say that you’re a small business owner and you want your business to appear in search results just like this when your potential customers type queries into search engines. That’s where an Orlando organic SEO company can work its magic.
What Is Organic Search?
When you see search results on Google, the links at the top of the screen are usually all paid advertisements for businesses related to your search. This is great for those companies since they are getting noticed by you and anyone else searching for similar products or services. However, these ads are all paid searches and will cost that business more and more money with each click.
Organic search results, on the other hand, are all influenced by SEO (Search Engine Optimization). These websites appear below the paid listings, and are there because they have been optimized in a way that the search engines know that they are relevant to the search term.
The Benefits Of Paid Search
It’s a well-known fact that SEO takes time, and if you’re just getting started, it may be several months before you see tangible results. One of the benefits to using paid search is that there is no waiting period. Some businesses feel that paid searches are worth the investment, but you should expect it to be an investment. In fact, Google’s AdWords program accounts for the majority of its total revenue as a company.
The Benefits Of SEO And Organic Search
While SEO takes time to take hold and gain ranks on search engine results pages, once your strategy takes off, it’s powerful. Not only do you not have to pay for each click that a potential customer makes when accessing your website, each one of those clicks is a potential new client or customer.
While most paid search ads have a set schedule for how long they are active, once you have optimized your website and its content for search engines, it’s there continuously, bringing in more and more leads.
Many businesses find that they have great success with a combination of these two strategies as well.
Looking For An Orlando Organic SEO Company?
If you need highly-effective results, South Street & Co. is standing by and ready to help. Schedule a free 30-minute call with us today to learn more about how SEO can help your small business!