Reading Time: 3 minutes Everyone knows that if the remote controller didn’t exist, we would moan every time we had to get up and change the channel. Convenience is a HUGE part of our society… they even named stores after it… Convenience stores. (Hello). So, why not translate this, shall we say, laziness into our marketing? If we can […]

Reading Time: 2 minutes A conversion goal is something every small business should want to constantly increase. But, what are conversion goals exactly? A conversion goal is the amount of people who contact you from your website. Whether it be from your contact me form, or calling your business personally. A conversion goal should be set for each owner […]

Reading Time: 2 minutes This weekend I was looking for a new grocery store. Here in Orlando, there’s a lot to offer. Most people think of the theme parks and Disney (of course) but when you’re a local, that kinda gets washed out. So, I was looking for a grocery store. Publix is so mainstream and it was a […]

Reading Time: 2 minutes Today was a busy day. I was traveling all over, driving around Central Florida. By the end of the day, I was exhausted! By the time I got back to the office, my feet were hurting, my back was done with the day and my eyes were as tired as ever. One thing I was grateful […]

Reading Time: 2 minutes If you’ve ever seen the movie Despicable Me, you immediately think of minions. The little yellow short guys with googly eyes holding a banana. Don’t you wish we could have real life minions? I know I do. They’re loyal, nice, creative and funny. Just add intelligence and you have the perfect concoction for your ideal […]

Reading Time: < 1 minute Picture this: you’re in middle school and your crush just complimented you. You die inside because you’re so happy. Then comes the but, “But I like Sara more, and she has a big pool.” Crushed. Your emotions change for the worse and you’re standing there dumbfounded. Yeah, we’ve all been there.

Reading Time: 2 minutes Having a traveling job means you have a lot of free time on the move. A lot of people are in the car a lot more than they realize. But what do you do in the car or while traveling with your time? Listen to the radio, talk on the phone, catch up on email […]

Reading Time: 2 minutes Think back to when you were in middle school, or even elementary school, when you first learned how to write. It was difficult, and time consuming and if you skipped the first step, you didn’t get anywhere. While reminiscing, did you think of that first step that you almost missed? The first step was a […]

Reading Time: 2 minutes By Kaitlyn Cook

When it comes to small businesses, a lot of people probably ask, “Well, what is marketing?” I can see where many people would get confused as to what marketing is. There are a lot of definitions out there, and there is a lot of overlapping of PR and communications jobs within marketing.

But what is marketing and why should people be asking themselves this question? Let’s get back to the basics with this marketing timeline:

Reading Time: 2 minutes So, picture this, you’ve just started your small business. You have everything set and ready to go. You have your website, your social media, your pricing, and all-in-all, your business plan. Now what’s missing from this picture? Getting your small business out there and your customers, of course. So after all of this hard work, […]

Reading Time: 2 minutes Starting your Orlando business is a lot of things; it’s hard, scary, exciting and exhilarating. All of those combined can make it hard to concentrate on remembering everything you need to make your business successful. When starting your business, some people may not even know where to start, especially when it comes to their marketing. […]