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If you want to grow your business’s online reach, a marketing consultant can lead the way. Here are five benefits of hiring one.
When you lay in bed at night and think about how you can grow your business, do you ever think about simply hiring a consultant? If you don’t want to invest in a full-on agency or start a marketing department, hiring someone (like us!) to help you through consulting is another alternative that can help you get the same results.
We’re sharing some benefits below that you can receive from our Creative Coaching Membership:
1. Brainstorming
Did something on Facebook grab your attention and you’re wondering if you could implement a similar concept for your business? With over 5 years of experience working with clients in almost every industry imaginable, we can let you know what has worked for a business like yours in the past and we can brainstorm ideas together on how we can switch up your strategy. Brainstorming is our jam, so if you ever have anything you want to run by us, be our guest!
In the meantime, check out this cheat sheet for 15 ways you market your business for free to help get the creative juices flowing!
2. Advice
“Is what I’m doing working? Will this call-to-action convert? Am I boosting this post correctly?” There are a lot of questions that can come up when you’re dealing with so many different platforms for your business. Having an online marketing consultant that you can call to answer these questions will help to not only educate you, but also to teach your team so that you can follow the recommended best practices for years to come.
If you didn’t already know, we have a bi-weekly newsletter that we send out that is filled with advice, best practices, freebies and more. Click the link here to get the scoop!
3. Strategy
It’s no secret that marketing is all about strategy. How else will you know what’s working for your biz? An online marketing consultant will outline a strategy for you and review it overtime to make sure it’s the right fit. Just because something works for another company in your industry doesn’t necessarily mean it’s going to work for yours. That’s why it’s almost critical to get a professional opinion from someone (like Kaitlyn!) who has quite a few tricks up their sleeves.
Use this 2020 #BusinessGoals sheet to write down your ideal strategy for the year and what you want to accomplish to help keep yourself accountable!
4. Analytics
Numbers don’t lie, right? Looking at your analytics is a critical part of marketing. Facebook and Instagram both have their own analytics that notify you of your post impressions, reach, interaction, when the best time to post is, etc. This information can help us help you refine your social media content. Google Analytics is another website we’ll frequently reference to determine how long people are on your website, how quickly they’re bouncing off, which pages they’re looking at, where most of your traffic is coming from, and so, so much more.
Here’s an example of what Instagram’s analytics looks like:
5. Hope
If you’re worried that your online reach isn’t making your business enough money and you haven’t invested in an online marketing consultant yet, don’t lose hope! If there’s anything that could save your company, it’s good marketing. Between the benefits above and the desire to grow your business to its fullest potential, our creative coaching memberships can get you where you want to be.
For more information about what we can do as an online marketing consultant, click here to schedule a free, 30-minute consultation!
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