Ranking for keywords is an excellent way to get your business noticed. When you have pages on your website that are ranking for keywords, they appear higher up on search engine results, making them visible to a larger audience and more likely to attract potential clients and customers. In this blog, we’ll outline the strategy that we used to help one of our clients rank for 144 keywords on Google in Orlando.
As a small business owner, you’re always looking for ways to grow your business. Maybe you’ve tried ranking for keywords on Google in Orlando before, and haven’t had much success. Or maybe it’s a new concept that you’re wanting to try out, but you’re not sure how effective it will be. Either way, this message is for you: it’s possible!
It takes effort, consistency, and teamwork, but we help our clients do it all the time. This case study will highlight some of the fantastic results we have achieved over the last year with one of our clients.
Our Client: A Little Background
Our client provides service-based contracting work to both residential and commercial clients. They are a newer small business that has been operating in the Central Florida area for less than 10 years. Their industry is highly competitive, and with a newer business, it’s always a challenge to establish yourself as a reliable contractor.
For this client, we provide website design and support, search engine optimization (SEO), and blogging. The client began working with us in early 2020. Once we had optimized their website for keywords on Google in Orlando and started creating content for their website, we could start tracking progress. As of April 2021, they are ranking for 144 keywords. Results like this are hard to beat!
Laying The Groundwork
Ranking for keywords on Google in Orlando takes work and requires planning, execution, and follow-up. When we start with our clients, we ensure that we spend time getting to know the ins and outs of their business and the goals they want to achieve. From there, we craft a plan that will help them reach those goals.
For this client, we began with extensive keyword research to lay a foundation for their content marketing strategy. Our plan included multiple pieces of high-quality content each month and frequent website updates. We’ll never know the exact recipe to Google’s SEO ranking strategy, but we do know that you need fresh, informative content, and a website that stays current.
Putting The Plan In To Action
Consistently writing and posting blog content is a time-consuming process that most business owners don’t have time to execute. Our blogging services provide educational content that can help your clients and customers learn more about the services that your company offers, as well as help your website grow. This is also an important strategy for creating ranking keywords on Google in Orlando.
Tracking The Progress
All that work doesn’t mean anything if it’s not getting our clients the results they want – more business! We track website traffic, rankings, and other metrics every month so our clients have tangible evidence of the growth they are looking for.
For this client, ranking for 144 keywords is a big deal, but even more important is the increase in demand for their services. In addition to the keywords they are ranking for, they also saw results in the last 12 months like:
- An 82% increase in web traffic
- 60 goal completions, which are brand-new leads
- 28 goal completions directly from organic search, which is captured by SEO content
Your Marketing Strategy
There are some key ways to rank for keywords on Google in Orlando (see what we did there?) First, you want to have a well-designed website that’s been around for a while, growing more and more links and page authority. Next, you want a supporting network. That means a strong social media presence, an active Google My Business page, email marketing that will lead clients to your website, and more.
We know that you can’t do it all, and why would you? You’re the expert at running your business, and when it comes to marketing your business, we’re the experts. Give us a call today, and we can discuss a strategy that can help you take your business to the next level. Or the next rank on Google!