Email marketing should be on a small business’ radar. Why? Because email marketing has the highest return. So now you’re probably asking, “What do you mean the highest return?” Well, according to EmailExpert.com, for every $1 spent on email marketing, the average return is $44.25. If you think as I do, those are some pretty darn good statistics.
How do you make your email marketing benefit you? Email marketing should include most of the articles, but not the whole thing. You want to give the reader a taste of what your article is about but lead them back to the page on your website to keep them engaged. Other great suggestions for great email marketing are testimonials, pictures showcasing your work, relatable articles, your picture with a link to your bio, and statistics on why your business works.