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You don’t have to sweat it when you have great HVAC marketing strategies that will help you scale your local business. Here’s what you need to know. 

How do your customers find you right now? If your HVAC business doesn’t have an online presence, it’s probably through word of mouth or if they spot one of your trucks driving down the road. That’s not a bad thing, but when someone has a heating, ventilation, or air conditioning emergency or needs to have a new system installed in their home, most of them will look to Google. 

In fact, 97% of people learn about a local business online. That’s how critical it is to have digital HVAC marketing strategies in place.

An In-Depth Guide to HVAC Digital Marketing Strategies

Website Design

This day and age, it may be a given that you have a company website – but if you don’t, this should be at the top of your list. Your website isHVAC marketing strategies often the destination for all other digital marketing avenues, and it’s more important than you think!

Your potential customers will visit your website to learn more about the services you offer, search for customer testimonials, and discover what makes your company stand out. Not only do you need to have a website, it needs to be designed to create conversions (those are usually potential customers who become your loyal customers). What does your website need? 

Strong CTAs: CTAs, or calls to action, direct website visitors on the next steps they should take. Including them throughout your website allow visitors to quickly and easily contact you to set up services. 

Contact forms: Including contact forms on your website pages make it easy to collect contact information from potential customers, and for them to reach out to you for information about your services.

Modern, mobile-friendly appearance: Like so many things, websites go out of style. It’s easy to spot a website that hasn’t had a facelift in the last 15 years, so don’t let that be yours. Keeping your website mobile friendly and modern helps visitors navigate easily. 

Search Engine Optimization

Search engine optimization is the act of optimizing your website and the content on it for search engines. This could be anything from keeping your site speed up, gaining links on other websites, including keywords and helpful images throughout your website, and more. 

Search engine optimization, or SEO, is a key part of HVAC marketing strategies. This is because if you’re not doing it, search engines are going to have a difficult time understanding what’s on your website and where it should appear on the search engine results page. Not to mention your competitors are running SEO strategies. If you want to keep your company ahead of the competition, it’s critical to start now. 

Social Media

A strong social media presence is great for brand recognition and increased customer trust. If a potential customer is researching your company and finds an active Facebook page, Instagram profile, or TikTok videos, it demonstrates to them that you’re involved in your business and gives them an extra channel to interact with you. 

Paid Advertising

Using paid advertising is a way for you to market your business and drive traffic to your website through paid advertising, instead of bringing in organic traffic through search engine optimization or social media algorithms. 

These paid advertisements should be included in your HVAC marketing strategies, but it needs to be done right. Your ads need to be eye-catching enough that they are getting clicks, they should be targeted to the correct audience demographic or keywords, and you need to budget correctly to achieve the results you want. 

You can implement a paid advertising strategy on social media platforms as well as on search engines.

Google Business Profile

Your Google Business Profile is one of the best ways to market your HVAC business. Not only does an active and optimized Business Profile help boost your rankings on Google search results, it helps you appear on Google Maps searches as well. 

You can post photo updates, respond to customer reviews, and keep your business information up to date. The best part is your Google Business Profile is free, which makes it a great place to start when marketing your HVAC business. 

Are You Looking for Results From Your HVAC Marketing Strategies?

Our agency specializes in achieving phenomenal results for service-based businesses just like yours. We helped this client bring in an average of 172 leads a month through our customized marketing strategies.

When it comes to marketing your company, you don’t need to do it alone. Contact us today to schedule a complimentary call.