Partnering with the right Winter Park local SEO company takes the guesswork out of marketing your brand online. Here’s what you need to know.
If you’re operating a small to medium-sized business, your days are full. You most likely don’t have the time to spend researching your competition, checking in on how your website is performing on Google, or creating engaging content to publish online.
If you are taking the time to do all of that, it’s probably either actively pulling you away from serving your clients and customers or taking up days that you need to spend resting and relaxing. Not only that, but maybe your content just isn’t doing what you want it to. What’s missing?
Before you add one more thing to your to-do list, talk to a Winter Park local SEO company first.
What’s Your Content Missing?
Creating content that hits all the right notes is all about SEO – that’s search engine optimization. There’s a long list of ranking factors that can affect where your website appears on a search engine results page, and I’ll discuss a few of them here.
The Right Keywords
Keywords tell search engines (and your customers) what your content is all about. I spend a large percentage of my time researching keywords for our clients, and when I tell you that the planning phase is sometimes bigger than the creation phase, it’s 100% true. There are a lot of keyword research tools out there, and MILLIONS of keywords. It takes a lot of time to find the right ones.
So what are the right keywords? You’ll want something with a good amount of search volume, and that’s relevant to your company, products, and services. When you’re first getting started with optimized content, it’s important to include keywords that are lower in overall search competition too – these are keywords that could get your name on the first page of Google faster, even if they don’t have the high search volume that others do.
Speed
Your website speed, especially mobile speed, is becoming more and more critical to your overall search performance. If waiting for your service pages to load has you feeling like it’s 2006 and you’re waiting for your dial-up connection to kick in, that’s not a good sign.
The light at the end of the slow-load-time tunnel is that our Winter Park local SEO company can help with that. Not only do we create enticing content for our clients, we’re monitoring their website speeds, making them faster, and ensuring that they’re not missing out on this key ranking factor.
Value
This is a Google ranking factor that’s sometimes overlooked. We’ve all been on a website with content that looks like it was quickly written, never proofread, and hasn’t been updated since the day it was published. This kind of content doesn’t help your potential customers at all, and really, it’s not a good use of time to even create it.
If you want content that’s truly valuable, that people want to read AND share with others, you need content that’s well-written, answers the questions they came to you for, and actually helps people understand more about what you have to offer.
Seem Like A Lot? A Winter Park Local SEO Company Can Help
These are just a few of the many things that affect how your content performs online, and as a Winter Park local SEO company, we completely understand if you don’t have the time to devote to better understanding these concepts – that’s why we’re here! Don’t let your marketing become a side-hustle that takes you away from your main hustle: running your business. Reach out to us today and let us give you the helping hands and expert advice you need.
