Reading Time: 2 minutes Not sure where to start when looking for the top social media marketing companies in Orlando? Don’t worry, we can help!    Using a search engine to search for the top social media marketing companies in Orlando will give you results, but are they the correct marketing agencies for your business? We have four easy […]

Reading Time: 2 minutes Design is a form of art that combines text and images in order to communicate content. Graphic design contains a lot of behind-the-scenes, though that may not be apparent to people on the other side of the design world curtain. For small businesses, design helps create an identity that can be used consistently across various […]

Reading Time: 2 minutes With thousands of apps available through the iPhone or Galaxy, here are the four Orlando Instagram apps that I recommend you use to make your account more creative. WordSwag One of the most used Orlando Instagram apps allows you to become a graphic designer with just one tap. Place it over a clear layout or […]

Reading Time: 2 minutes Cultivate your Instagram creativity with these 4 Winter Park marketing tips. Creative blocks happen to the best of us. They come as a surprise and fill our brains with what seems like nothing. When a creative block occurs, it’s important to step back from your day to day activity and become inspired again. Many people […]

Reading Time: 3 minutes Stumped on the meanings of certain Orlando Instagram words? Here are 8 words every business must know to be successful. Instagram has become one of the biggest platforms to promote your business on social media. Whether big or small, your company will benefit from knowing the ins and outs of the lingo. Today we’re sharing […]

Reading Time: 3 minutes Here are five tips to make you a flat lay expert in no time! Flat lays have taken over Instagram showcasing people’s favorite products at home or in your office. Whether it is something that you sell or want to show off, a flat lay can enhance the visuals of your product immensely. Today we’re […]

Reading Time: 2 minutes Having an Instagram content calendar can increase the success of your business on Instagram. Find out what you can do to have more time to focus on your brand while posting killer content. We all know that to be relevant on Instagram we have to be consistent. Without a social media calendar you would be […]

Reading Time: 2 minutes Learn how Orlando marketing can help set your business apart. Have you ever had a hard time coming up with a slogan or marketing strategy? At South Street and Co., we specialize in helping grow your business. From blogging to social media to web design, we are prepared to target your business needs and your […]

Reading Time: 2 minutes By Kaitlyn Cook

When it comes to small businesses, a lot of people probably ask, “Well, what is marketing?” I can see where many people would get confused as to what marketing is. There are a lot of definitions out there, and there is a lot of overlapping of PR and communications jobs within marketing.

But what is marketing and why should people be asking themselves this question? Let’s get back to the basics with this marketing timeline: