PS: This post may contain affiliate links. If you click through my referral link, at no additional cost to you, I may earn a small commission if you make a purchase. Thank you for supporting South Street & Co. Read my disclosure policy.
Calling all small business owners! We are an Orlando SEO services company with three of the best tips to help you strengthen your SEO strategy that you can implement today.
Marketing strategies are evolving faster than ever before. There are endless ways for you to market your small business, so what is so special about honing in on an SEO-focused strategy? We’re an Orlando SEO services company, here to explain.
For starters, SEO drives 1000%+ more traffic than organic social media. This means that not only do these strategies work, but they tend to work tremendously better than relying on organic content alone. Implementing a strong and thought-out SEO strategy is a surefire way to keep your business visible in the eyes of consumers, and will help you to rank better than your competition. To help you get started with this tried and tested technique, our Orlando SEO services company is here to provide you with three essential SEO tips designed to help you succeed.
Do Your Research
As with any new marketing strategy, it is a good idea to invest some solid time into researching what is going to work best for your small business. When it comes to creating a strong SEO strategy, research is absolutely essential.
In order to boost your reach and increase traffic to your website, you need to create content that is well-thought-out and strategized. You can do this by finding relevant keywords and topics that will help your online visibility soar! SEO is all about building up authority and credibility for your business in the online setting, so you need to make sure that the things you are putting on your website are all intentional and relevant.
Compelling Titles and Meta Descriptions
It may go without saying, but if you want to increase the traffic to your website, you need to make sure that there are things worth visiting your website for. Research shows that you only have about eight seconds to catch your audience’s attention before they move on to something more exciting – so, do yourself a favor and make sure your content is exciting and engaging right off the bat.
By crafting interesting titles and descriptive meta descriptions, you stand a much better chance of getting people to visit your site. It will also help your SEO strategy when you make your content easy to read. The longer people stay on your website, the more likely they are to engage with your content. This typically helps to increase your SEO ranking and outrank your competition.
Focus on Formatting
There are many ways you can format your content. However, for your SEO ranking to increase, you should try to format the content on your site so it can be easily crawled. To do this, you should include:
- Short and easy to read sentences
- Small paragraphs (2-4 sentences per paragraph is a good rule of thumb)
- Bulleted lists when possible
- Headings and subheadings
- A healthy keyword/keyphrase density
As long as you follow these rules and regularly check up on the speed and inner workings of your website, your SEO strategy is going to render good results for your business.
You can see here just how effective our strategies are! The proof is in the pudding, and utilizing these SEO tips is the best way to get your business ranking highly on internet searches and, ultimately, reach new customers.
Contact Us to be Your Orlando SEO Services Company
If you still want some direction on how to craft the perfect strategy for your business, we are here to help. As an Orlando SEO services company, we know what it takes to get your business where it needs to be. We have tons of freebies on our website to get you started, and even offer a free 30-minute call to help you get some new ideas rolling.