Social media can be hard to navigate, but there are many knowledgeable St. Pete social media marketing companies for small businesses that can help. Here are some things to look for on your search!

Many social media platforms currently exist and new ones are constantly popping up. According to Oberlo, there are about 3.5 billion social media users in the world. 3.5 billion equates to about 45% of the population. Small businesses must take advantage of utilizing social media marketing as a part of their marketing strategy. Being on social media can help increase your reach for your target audience and expand your influence. 

Now, I understand that posting to social media can be time-consuming. It can also yield many questions like, “How many times am I supposed to post?” or “When should I post?” and “What kind of content should I post?” 

Social media can be tricky, but there are St. Pete social media marketing companies for small businesses that can help you make moves in your social media marketing and overall strategy. Here are five things to consider when searching for a social media marketing company. 

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#1 Are they willing to learn your business objectives?

There are many agencies out there that can give you a generic marketing plan for your business. We know that not every business is the same, even though they may have similar services. Your business deserves a custom marketing strategy that will work with your objectives and goals. 

A good indicator that your St. Pete social media marketing agency cares about your small business objectives is that they take the time to research your business and ask questions. If you’re still trying to develop your business goals download our free worksheet on developing business goals! It will help you get started.

#2 Do they have proof of work or case studies? 

It is also important that St. Pete social media marketing companies for small businesses that you look into for your business can provide proof that they can yield results. At South Street & Co., we include our case studies of clients we’ve served right on our home page. A strong agency should be able to show you where they have yielded results and how they were able to execute their plans. Their case studies should have proof of results that are similar to what you are looking for.   

#3 What do their reviews look like? 

You also want to be sure that the company that you are working with is held in high esteem. What do people say about them on social media? You can check their Google reviews when you search the company to see what people are saying about how they have served them. If you find something that concerns you, but they are an agency that you want to work with, it would be beneficial to ask the particular St. Pete social media marketing companies for small businesses about the situation and see how they resolved that issue with the client.    

#4 How easy are they to get in contact with? 

Communication is one of the most important things when you are working on a design or marketing project. One good indicator of how well St. Pete social media marketing companies for small businesses do with communicating with their clients is when you reach out initially to learn more about services, they are responsive. It can be frustrating to complete a project that fits your branding if it’s difficult to reach the agency you are working with. Bad communication could slow down the process of marketing and design and could negatively affect you reaching your goals. 

#5 Are their prices too cheap? 

Have you ever gone online to shop for something second-hand? If the price was too low you probably thought something along the lines of, “What’s wrong with it?” And if you have ever sought to buy something expensive a thought that probably ran through your mind was, “What value am I getting from this?” 

You want to consider the price when you are looking for St. Pete social media marketing companies for your small business. If the prices are too low in an agency, you may be missing necessary services to help achieve your goals. If the prices are higher than anticipated, make sure that you understand the value of what you are getting and that it aligns with what you would like to achieve. 

Now that you have these tips in mind, you can search with a sound mind! If you are looking for software that will help you analyze how your social media is currently doing, try Iconosquare. It’s great for all things Instagram analytics, engagement, hashtag research and competitive research. And you can sign up for a free trial today. 

Still wondering where to start on your search for St. Pete social media marketing companies for small businesses? South Street and Co. is a great place to start. Set up a free 30-min call today to see if we are the right agency for you. We can help grow your social media presence, and also help with other services such as blogging, email marketing, and website design for a fully cohesive strategy. 

Quote for social media: Communication is one of the most important things when you are working on a design or marketing project.