Website Optimization

August 22, 2019

Website Optimization: What It Is & Why You Need To Do It ASAP




Reading Time: 2 minutes Website optimization is a key tactic in an SEO strategy. We’re sharing what it is and how to implement it. Website optimization is the process of making changes to your website so that it will appear higher in search engine results pages (SERPS). In basic terms, it’s one of the simplest things you can do […]

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August 20, 2019

Brand Authenticity: Getting Personal With Your Marketing Strategy




Reading Time: 2 minutes Value. Truth. Integrity. Beauty. Brand authenticity is all of these things and more.  You may think I’m talking about the Moulin Rouge, Bohemian-era ideals but it’s what consumers are passionately searching for in the businesses they use today. The tides have changed, and we’ve seen a massive shift in consumer values. Now, it’s all about […]

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Local Coffee Shop

August 15, 2019

The Ultimate Local Coffee Shop Guide To Fuel Your Creativity




Reading Time: 3 minutes Coffee isn’t just a beverage, it’s a way of life. And since we’re small business supporters, we’re giving you the ultimate local coffee shop guide to help you start your morning with a smile. Lineage Coffee Roasting   If you’re looking for a modern, minimalistic coffee experience, Lineage is the place to go. They serve delicious […]

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August 13, 2019

3 Valuable Things I Learned About Marketing After My Internship




Reading Time: 2 minutes The classes I’ve taken in my digital media classes may teach me how to brand my projects, but they’ve never shown me the proper way of marketing to targeted audiences. Starting my internship, I was anxious but I was eager to practice real-world projects. Growing up in the world of technology, you may think you […]

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Photo editing apps

August 8, 2019

The 3 Best Photo Editing Apps To Help Your Insta Shine




Reading Time: 2 minutes If you’re wondering where your favorite Instagrammer or business edited their photos, your app store has endless options. Here are some of my favorite photo editing apps you should start using today. Nowadays, being able to have the most breathtaking edited photo on IG is how you generate a great amount of views. Instagram has […]

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Summer marketing campaign

August 6, 2019

How To Create The Perfect Summer Marketing Campaign Around Your Brand




Reading Time: 2 minutes Summer is here! It’s time to turn sun-kissed heads by introducing the perfect summer marketing campaign. As the seasons change, your marketing should too. It’s important that you stay relevant as a brand and offer relatable content to your audience through one of the most picture-perfect seasons. The best way to do this is to […]

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Local SEO

August 1, 2019

The Local SEO Checklist You Need To Grow Your Small Business: Part Two




Reading Time: 2 minutes Interested in learning more about local SEO? Here are four more steps to move you in the right direction: Step 4: Track Keyword Rankings & Allow Google To Crawl Your Pages  You won’t really know how well you’re ranking for local SEO until you see the results. We use a resource called Moz to track […]

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Local SEO

July 30, 2019

The Local SEO Checklist You Need To Grow Your Small Business: Part One




Reading Time: 2 minutes Local SEO is no walk in the park, but it can be simplified with the following checklist. Here are the steps you need to take to grow your small business. First thing’s first: stop and think about what you would type into Google if you were looking for an ice cream parlor. Would you type […]

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LinkedIn Marketing

July 25, 2019

How To Implement A Killer LinkedIn Marketing Strategy




Reading Time: 2 minutes As a social platform many companies don’t think about, having a strong LinkedIn marketing strategy can help grow your business significantly. Here’s how: Remember that Six Degrees of Separation theory that came out in the ’90s? With social media, the theory has considerably shrunk! The world has become smaller, and the opportunities to connect with […]

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July 23, 2019

Employee Spotlight: Meet Sibelis!




Reading Time: 1 minute What Is Your Job Title?  Graphic Designer What Do You Do On A Daily Basis?  I am always on Pinterest to get inspired and I listen to motivational speakers on a daily basis.  How Do You Get Yourself Mentally Prepared For Your Job?  I make sure to rest well and prepare myself the night before. […]

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July 18, 2019

5 Steps To Creating A Winning Digital Media Marketing Strategy




Reading Time: 2 minutes Anyone can optimize their digital media marketing efforts, so why not do it? All you need is a plan and some resources. Using social media as a catalyst to grow your company’s online presence is the smartest thing you can do. Implementing and building a digital media marketing strategy can allow you to strengthen your […]

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July 16, 2019

5 Steps To Ensure Your Business & Marketing Are In Good Shape While You’re On Vacation




Reading Time: 2 minutes You have a vacation coming up and as expected, you’re a little tedious about leaving your business behind. Not to worry– we’re sharing five steps to do to guarantee a care-free trip. Step 1: Plan Your Social Posts Ahead Of Time In Buffer  Before you head out for summer vacation, it’s important to continue staying […]

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Content Marketing

July 11, 2019

Content Marketing: Why Authentic Pics Get More Clicks




Reading Time: 2 minutes Perfectly curated feeds are out and authentic ones are in. Your consumers want to know your story, tell them through content marketing. How many of you flat-out ignore the ads that pop up on TV or online? Yes, so do I. As a society, we’ve become entirely numb to traditional marketing tactics.  I was watching […]

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Digital Influencers

July 9, 2019

The Evolution of Digital Influencers: Where Are They Now?




Reading Time: 2 minutes Social media and the Millennial generation have collaborated to establish a new form of marketing– and they’re called digital influencers. An influencer can add face value to a brand and reach a target audience on a more personal level. What is a digital influencer and how did they become a wildly popular digital revolution? Influencers […]

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Pinterest Marketing

July 4, 2019

How To Utilize Pinterest Marketing To Drive More Traffic To Your Website




Reading Time: 2 minutes Pinterest isn’t utilized for the same reasons consumers use Instagram, Twitter and Facebook. Here’s why people are considering it a search engine and how Pinterest marketing may be the resource your business needs to grow: When I hear “Pinterest,” I think about finding the perfect chocolate chip cookie recipe, scrolling through organizational hacks and discovering […]

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