March 31, 2020

Case Study: How We Used Facebook Ads To Help This Client Grow Their Team




Reading Time: < 1 minute Client Background Our client is a full-service electrical contracting company serving clients throughout the Southeast. Their clientele began expanding quickly, so they hired us to do Facebook advertising and posting to find employees to grow their team.  The Challenge They didn’t have a ‘Careers’ page on their website and there was an area of opportunity […]

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March 24, 2020

Case Study: How We Grew An Instagram Account To Over 30,700 Followers




Reading Time: 2 minutes Growing Instagram accounts is never easy, but here’s our case study on how we were able to grow a couple of accounts over four and a half years to over 30,000 followers. Client Background When we first started the company, I was looking for fun and creative ways to cross-promote my new company. After some […]

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Blog writing services

March 17, 2020

How Blog Writing Services Can Help Your Small Business Thrive




Reading Time: 2 minutes One of our specialties at South Street & Co. is SEO, SEO, SEO! We love helping our clients rank with quality keywords and blog content so they can focus on their business. Blog writing services can help promote your business’ unique attributes, products, connect with your audience, and acquire new customers. Save Time We know […]

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brand

March 10, 2020

Why Your Brand Is More Than Your Logo




Reading Time: 2 minutes The experience of your brand and how people feel when they see your logo is what matters most. Here’s the gist of what should be involved in your branding. Your brand should not be only based on how vibrant, big, or pretty your logo is, but it should take your clients on an impactful journey […]

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How I Save 7 Hours (per week!) By Repurposing My COntent

March 9, 2020

How We Save 7 Hours (per week!) By Repurposing Our Content




Reading Time: < 1 minute If you’re anything like me, you love saving time! I am a true time-saver and am always looking to find the best new program or way to check things off of my list (I’m a list person!) In lieu of that, I created our first online course! And, you guessed it… it’s how to save […]

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March 3, 2020

3 Common Slip-Ups To Avoid Making In Your Content Marketing Strategy




Reading Time: 3 minutes There’s a lot that goes into a content marketing strategy, except for these three little things. Are you making these mistakes? Crafting a content marketing strategy is just a game of what works where and with who. It’s about learning what kind of content your audiences engage with and which platforms they frequent most. However, […]

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February 25, 2020

4 Orlando Desserts To Celebrate National Peanut Butter Lover’s Day




Reading Time: 3 minutes Not only do we love social media but, the secret’s out, we love desserts too. And with these four locations, you can get pics for the ‘gram and make your tastebuds happy all at the same time! To celebrate this Insta-worthy day, we’ve compiled four of Orlando’s tastiest dessert destinations that have treats that celebrate […]

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February 18, 2020

5 Ways To Refine Your Brand Image From A PR Major’s Perspective




Reading Time: 3 minutes In an ever-changing marketplace, it’s now more important than ever to rethink and revisit your brand image and marketing strategies to reach and keep your customer base. Here are five crucial steps that will take your business’s marketing strategy to the next level by refining your brand’s image. Study the target audience of your brand’s […]

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February 11, 2020

How To Do Marketing When You Don’t Know What The French You’re Doing




Reading Time: 3 minutes When you’re in the growth-mode or when you’re starting a business, knowing what to do and when to do it can be hard… and wasting time is not an option… because there isn’t a lot of it! When I first started (almost 5 years ago!) I was in the same boat – except I did […]

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February 4, 2020

What Sets Us Apart From Other Marketing Companies In Orlando




Reading Time: 2 minutes If you’re thinking about ramping up your marketing efforts this year, you might consider outsourcing services so you can focus on your business. We’re here to share how we stand out from other marketing companies in Orlando, and why we love working with small business owners like you! Marketing Experience Our tight-knit team comes from […]

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New Website Design

January 28, 2020

4 Reasons You Should Invest In A New Website Design




Reading Time: 2 minutes Keeping up with marketing trends will always benefit your business. One of the most important aspects you should keep up with is updating your website & maybe even a new website design. Here are four reasons why you should invest in a new website design to update your look & attract your ideal clientele.  Technology, […]

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optimizing your google my business listing

January 21, 2020

Everything You Need To Know About Optimizing Your Google My Business Listing




Reading Time: 3 minutes Word on the street is that optimizing your Google My Business profile is a key factor in your SEO efforts. We’re sharing all the deets below. 2019 was the year to get on Google’s good side. But, if you have yet to jump on Google’s bandwagon to help your SEO efforts, the time is now […]

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How to Write a Professional Email

January 14, 2020

How to Write a Professional Email to Land More Customers




Reading Time: 2 minutes When you’re running (or launching!) a business, clear communication with your customers is key. We’re breaking down how to write a professional email to help you land and retain more customers. Sending an email to a new or prospective customer might seem like a simple task, but think about how many other emails they’re inundated […]

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January 7, 2020

How to Create a Captivating Infographic




Reading Time: 2 minutes Infographics are the perfect way to get your message across visually. In this blog, I’m sharing tips on how to create a captivating infographic that people will be interested in for your brand. If you’ve never heard of an infographic, it’s a visual representation using charts, graphs, icons, and other images based on a particular […]

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December 31, 2019

‘Gone Remote: Why We’re Taking The Leap in 2020




Reading Time: 5 minutes I can’t believe it’s almost the new year! With 2019 mostly behind us…we made an exciting announcement – we’re going remote starting in January 2020. Here’s my journey to making the decision and some resources that helped me along the way. If you would have asked me a year go, or ever 7 months ago […]

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