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Why Your Business Needs to Appear on Google

Why Your Business Needs to Appear on Google

Orlando search engine marketing company

Why Your Business Needs to Appear on Google

Reading Time: 5 minutes

If your business does not appear in a Google search, it might as well be invisible. Partnering with our Orlando search engine marketing company is the best way to put your business in the spotlight.


How many times a day do you ask Google to help you find something? While your all-knowing search buddy isn’t much help finding your phone charger or missing sock, it can return relevant results to help you in your quest for a local doctor, roofer, or electrician. Conversely, as a business owner, you need your business to appear in these search results so potential customers know you’re there. 


In the olden days, way back in the 1900s (okay, the 1990s), the best way to find a local business was with your old-school Yellow Pages. And even then, if a company was featured prominently with an eye-catching ad, it would likely get more phone calls. Today, the technology is different, but the methodology is the same – show up when people search for you.


Here are a few ways we can help you show up on Google and why your online presence is vital to your business’s success.


Appearing On Google Is Your Virtual Storefront


Nobody but your grandma uses the Yellow Pages anymore. Now, we all search using our phones and computers. We open a browser or ask one of our AI helpers (“Hey, Siri!”) to find what we’re looking for. Businesses at the top of these search results are doing something right. More likely, they’re doing a combination of several things right. 


Did you know that 92.96% of global traffic comes from Google Search, Google Images, and Google Maps? So, yeah, it’s a big deal that you’re on Google.


Securing a first-page Google ranking is a great way to boost traffic to your site. Less than 10% of users go beyond page one in a Google search, so you can see the importance of search engine marketing. Without a page-one listing, your business is virtually invisible. Let us help you climb the ladder to the beautiful world of top-tier SERP (search engine results page) success.


SERP Success Option #1: SEO


Now that we’ve established why being on Google (and on page one) is essential to your business’s visibility, let’s figure out how to get you there. 


SEO (search engine optimization) optimizes your online content to improve its visibility on SERPs. The goal is to enhance organic (non-paid) traffic to your website by ensuring it ranks higher in search engine rankings for relevant queries. 


When partnering with a digital marketing agency, you should find an Orlando search engine marketing company that specializes in SEO. At South Street & Co., we utilize several SEO tactics for our clients, including:


Keyword Research

Every SEO campaign should begin with keyword research. Keywords are the words and phrases that users use to search for something. “Orlando digital marketing agency” is one of our core keywords, and we work hard to keep it at the top of the SERP.


Orlando search engine marketing company

See that business above ours that says “Sponsored?” That’s a paid ad. We’ll get to that in a bit.


Anyway, back to keywords. The magic happens when you align a list of keywords representing your key service areas with high-search-volume keywords. Our SEO team uses their knowledge of best SEO practices and tools to discover the most valuable keywords for your business that will get the most traffic to your website.


Website Optimization


Speaking of your website, it needs to be optimized. What does that mean? It means that you need to utilize every SEO tool at your disposal to let Google know that your website is there and is a valuable resource for users searching for what you offer. We can do this in several ways:


  • Smart use of keywords throughout your website and service pages
  • SEO-friendly titles and meta descriptions that show up in featured snippets
  • Alt tags on photos to show Google what the image is
  • Optimized page speed for better user experience
  • And more


Website optimization is not a one-and-done project. It requires consistent upkeep to show Google your website is fresh with valuable content, not stale and abandoned. Regular updates and ongoing optimization efforts demonstrate your commitment to providing relevant and current information to users, contributing to improved search engine rankings and overall online visibility.


Content Creation


The best way to keep your content fresh is to create fresh content consistently. Once your service pages are established, you can add blog content to your website as the perfect location for helpful information. Blogs are a great way to inform users about your services, answer their questions, and give them the next steps on their conversion journey.


Keywords are to blogs like peanut butter is to jelly. If you’re writing blogs without careful keyword research and placement, you’re missing out on a huge opportunity. Blogs give you the space to flesh out your service areas and dive deep into the information your potential customers are looking for.Orlando search engine marketing company


Your SEO strategy will falter if you are not committed to consistent content creation. Let us take the reigns and use our expertise to post high-value content that Google will reward.


SERP Success Option #2: PPC


Another tool in your search engine marketing toolbelt is PPC or pay-per-click advertising. Pay-per-click advertising is a paid method for displaying your services across different online platforms. This advertising method charges you for each user action on your PPC ads.


Businesses choose paid ads for many reasons, including:

  • Better audience targeting
  • Increased brand awareness
  • Greater campaign control
  • And others


Here are some options for PPC advertising that we use with our clients:


Google Ads

Google Ads directs users to your website or landing page. The objective is to prompt visitors to click through to a landing page and complete a desired action.


You have a couple of options when setting up your Google Ads campaign. Which option you use will depend on your ad goals and where you want your ad to appear:


Orlando search engine marketing companyDisplay Ads 

Display ads are strategically placed based on various targeting parameters. These paid placements extend beyond the SERP, reaching over two million sites in the Google Display Network (GDN) and connecting with more than 90% of online users.


Search Ads

Search ads are tailored to users actively searching for your product or service. These ads are confined to the SERP and target audiences based on specific search queries.


Investing in Google Ads is a smart way to get more users to your site. Our Orlando search engine marketing company can discuss your unique strategy and implement the options that match your goals. 


Local Services Ads

A Local Services Ad (LSA) aims to position your business prominently in Google search results, using a payment structure based on leads rather than clicks. These ads present your business with compelling elements like images, reviews, addresses, map locations, and a Google Screened badge. 


These enhancements boost the click-to-lead ratio and instill confidence in users, making the decision to choose your business a wise one. Utilizing Google Local Services Ads is a strategic move for lead generation.


What our clients like best about LSAs is they are only paying for actual leads. A business is not charged for spam calls, wrong numbers, or callers asking about a service you do not offer.


SEO or PPC? Both Can Get Your Business Booming


Crafting a successful marketing strategy means finding the sweet spot between SEO and PPC. Our team takes the time to understand your goals and budget, creating a plan tailored to your unique objectives. We pride ourselves on implementing innovative and effective search engine marketing strategies that deliver results.


Partnering with our Orlando search engine marketing company guarantees more than best-in-class service – you get a friendly team passionate about digital marketing and ready to support your journey to success.


Our experienced agency is dedicated to delivering exceptional, measurable results, ensuring your online presence thrives. Contact us today to schedule a complimentary consultation, and let us show you how we can help your online visibility shine.

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