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Choosing the right SEO agency can mean the difference between success and the status quo. Let’s dive in learn how to choose an Orlando SEO company that will truly help your business.
When it comes to growing your business online, hiring the right SEO company can make a huge difference. Search engine optimization is more than just sprinkling keywords on a page — it’s a strategic process that boosts visibility, drives traffic, and converts visitors into customers. If you’re wondering how to choose an Orlando SEO company, this guide will walk you through the key steps, strategies, and questions to consider.
We field questions daily about SEO or search engine optimization:
“What is SEO?”
“What does it do?”
“Why should my business use it?”
The answer to that last question can be summed up in two words: IT WORKS. At South Street & Co., we’ve honed our expertise in delivering measurable client results. Seeing how SEO makes a significant difference in various service-based industries is what we are passionate about. Now, let’s unravel the mystery: What is SEO, and how does it weave its magic?
A strong SEO formula often looks like this:
User Experience + Optimization + Quality Content = Results
The goal is simple: the more exposure your website gets, the more likely potential customers will engage with your business. But achieving results takes expertise, research, and consistent effort. That’s why choosing a knowledgeable Orlando SEO company is so important.
Step #1: Keywords Are Key
The first step in any effective SEO strategy is identifying the right keywords. For example, if your Mims, Florida, business offers septic pumping, a target keyword could be “Mims septic pumping.” These keywords should directly reflect your business and services, so your website appears when people are searching for what you offer.
How to know which keywords to use:
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Look for search terms your customers are actually using
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Use professional keyword research tools to track search volume and competition
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Balance short-tail keywords (e.g., “Orlando roofing contractor”) for visibility with long-tail keywords (e.g., “Orlando roofer for metal roof installation”) for higher conversion rates
A top Orlando SEO company can handle this research for you, ensuring your strategy targets the terms that drive both traffic and conversions.
Step #2: Optimization
Once you have a keyword strategy, the next step is optimization — placing those keywords strategically on your website so both Google and users can find and understand your content.
Key areas to optimize:
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Website Pages: Each service should have its own page (Residential Roofing, Commercial Roofing, Roof Repairs, etc.) with targeted keywords. Clear, intuitive navigation keeps visitors engaged.
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Blog Content: Blogging is one of the most effective ways to add local keywords and provide valuable information. For example, “Orlando residential roofing contractor” or “dump truck services in Oviedo” can attract location-based traffic.
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Meta Data: Titles, meta descriptions, alt text for images, and schema markup are “behind-the-scenes” elements that help Google understand what your page is about.
Step #3: Consistent Content Creation
SEO isn’t a one-time project. Continuous, high-quality content is essential to stay relevant in search results. This includes:
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Regular blog posts answering customer questions
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Updated service pages with fresh information
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Incorporating trending topics while maintaining keyword focus
Google rewards websites that provide value to users, and content that reflects real expertise, authority, and trustworthiness will help your rankings improve over time. We specialize in crafting such content for our clients at our Orlando SEO company. Our expertise involves researching keywords and staying updated on trending topics that captivate readers.
What to Look For in an Orlando SEO Company
When deciding how to choose an Orlando SEO company, consider these factors:
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Proven Experience: Check case studies, client testimonials, and results.
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Transparent Process: They should explain their SEO strategy clearly and report on progress regularly.
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Local Expertise: A company familiar with Orlando’s market can target local search effectively.
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Technical Skills: Site speed, mobile responsiveness, schema markup, and internal linking are critical.
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Content Strategy: High-quality, optimized content is a cornerstone of effective SEO.
The right agency will act as a partner, not just a vendor, guiding your strategy and showing measurable results.
Next Steps
SEO can feel complicated, but with the right support, it’s manageable — and profitable. Choosing an Orlando SEO company that understands your business, your audience, and your goals is the first step toward a long-term growth engine.
Want to learn more about SEO and what South Street & Co. can do for your business? Contact us today to book a complimentary call. We’d love to get started in helping your business grow! (Bonus points if you can tell us the keyword for this blog.)
