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Curious about how SEO can work for your business? Our Orlando SEO company has the skills to navigate the digital landscape for success. Let’s dive in and boost your online presence.
We field questions daily about SEO or search engine optimization:
“S – E – What?”
“What does it do?”
“Why should my business use it?”
The answer to that last question can be summed up in two words: IT WORKS. At South Street & Co., we’ve honed our expertise in delivering measurable client results. Seeing how SEO makes a significant difference in various service-based industries is what we are passionate about. Now, let’s unravel the mystery: What is SEO, and how does it weave its magic?
The SEO formula goes something like this:
User Experience + Optimization + Quality Content = Results
SEO boosts exposure to your website. The more exposure your website gets, the more likely people are to utilize your products or services. However, getting ahead in SEO takes more effort than you might imagine. Let’s break it down so you can see why having an Orlando SEO company like ours can make a big impact on your bottom line.
Step #1: Keywords Are Key
The first step of a successful SEO strategy is determining which keywords to use. If your Mims, Florida, business pumps septic tanks, you’d want one of your keywords to be “Mims septic pumping.” These keywords should relate to your business so your website pops up when people search Google for a service they need. The goal is to utilize the keywords people are searching most frequently to increase exposure.
How do you know what search terms to use? Excellent question! Our SEO experts use sophisticated digital tools to perform comprehensive research into what keywords users are searching for at any time. Search traffic changes daily, so keeping your digital finger on the pulse of high-volume keywords for maximum exposure to your business is essential.
Short-Tail vs. Long-Tail Keywords
When compiling your list of keywords, consider using a combination of short-tail keywords and long-tail keywords. What does that mean? Users would likely begin their research with a short-tail keyword like “Orlando roofing contractor.” Search volume and competition will be high for this keyword, but the conversion rate may be low.
Contrast that to a long-tail keyword like “Orlando roofer for metal roof installation.” The search volume for this longer keyword will be lower, but the conversion rate should be higher because people using this search term are farther down in the sales funnel and are closer to a conversion.
Not sure where to start when compiling your list of keywords? Turn to our Orlando SEO company, and we’ll do the research for you.
Step #2: Optimization
Now that you’ve got a solid list of keywords, what’s the next move? It’s time to seamlessly integrate them into your website to gain traction. This strategic use of keywords is known as optimization. Our dedicated SEO team consistently uses various methods to optimize your content, ensuring your website is finely tuned to attract the right audience.
Website Updates
Your keyword list should start with your business’s “core keyword.” This search term most succinctly describes your business and will be featured on your home page content. Speaking of your home page, be sure to beef it up with lots of helpful information. When a user searches for your core keyword and ends up on your website, you want them to learn more about your business and know their next steps.
Each of your services should have its own page, for example:
- Residential Roofing
- Commercial Roofing
- Roofing Inspections
- Roof Repairs
- Roof Replacements
- Roof Types
And each of those pages should have its own keyword featured throughout. Intuitive navigation and valuable information can make your website stand out from your competitors and will help potential customers convert to loyal clients.
Blogging
Another great place to implement a host of keywords is in the blog section of your website. Our Orlando SEO company writes blogs for our clients based on the keywords we have researched. Here, we use local SEO to drive traffic to your website from potential customers searching for location-specific services. Examples include “Orlando residential roofing contractor” and “dump truck services in Oviedo.” Adding location-specific keywords to your website is crucial because 30% of mobile searches use location, and 76% of people who search for a business on their smartphone visit that business within a day.
Meta Data
We also like to use keywords behind the scenes in your website’s meta data. Google checks the information entered for your SEO title, meta description, alt text for photos, and more to determine what your webpage is about. It’s like a secret language that only Google and your Orlando SEO company know. When we post content to your website, we will fill in all the requisite information to let Google know, “This page is about residential roofing in Orlando – serve it up to users searching for that type of business.”
Step #3: Consistent Content Creation
You have your keyword list; you’ve checked it twice and added keywords throughout your website. You have a blog section with several pieces of content with location-specific keywords. You’re done, right? Now, you can sit back and watch your rankings and conversion rates rise!
Not so fast.
The final step in a successful SEO strategy is regularly creating high-quality content. This means continuous keyword research and blog writing. And you can’t simply post the same content using different words each time. It needs to be unique and informative for the user. In fact, Google’s recent update was solely focused on improving the user experience and rewards websites for having helpful content now more than ever.
We specialize in crafting such content for our clients at our Orlando SEO company. Our expertise involves researching keywords and staying updated on trending topics that captivate readers.
Let South Street & Co. Craft An SEO Strategy That Boosts Your Business
The end goal of SEO is to make your way to page one of Google. Ranking on the top page naturally increases exposure and traffic to your website, which increases the likelihood of gaining new customers. We know we’re doing our job right as an Orlando SEO company when our clients get so busy they have to hire more staff! The meticulous SEO process is 100% worthwhile when we see conversion results.
Want to learn more about SEO and what South Street & Co. can do for your business? Contact us to schedule a complimentary consultation. We’d love to get started in helping your business grow! (Bonus points if you can tell us the keyword for this blog.)
