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Small businesses are using social media more and more these days, but do you know how to use it effectively? Here are some tips to boost your social media strategy from a Winter Park woman-owned marketing agency.

Social media is the friendly face of your business. While your website contains all the details about your company, social media encourages interactivity with your clients and potential clients. It is designed to get users to respond to your content in a more informal manner. But how do you use social media effectively? A Winter Park woman-owned marketing agency offers three simple tips to boost your strategy using social media.

Optimize Your Social Media Presence

When looking to use social media to boost the exposure of your business, you need to do more than just post. The functionality of networks like Facebook and Instagram has grown over the years, and to use it effectively, you need to know how to optimize your business page. You should also consider the fact that people prefer some aspects of social media over others. Some people like to scroll through posts, others watch Stories or Reels, and some do all three. You’ll want to utilize these options to make sure your content is shown to the largest audience. 

Other social media functionality to consider includes chat and direct messaging, sales links or buttons, and live video. Consulting with a Winter Park woman-owned marketing agency that optimizes social media for its clients is a great way to boost your social media presence. 

Use High-Quality Graphics

Your social media pages should have a look and feel that properly represents your brand. Using high-quality photos and graphics will help. Especially on a platform like Instagram that is graphics driven, a slick photo or graphic will draw the user in. Investing in a stock photo site subscription is a simple way to give your page a polished, professional look. A Winter Park woman-owned marketing agency like ours can provide custom, polished graphics when creating your social media content.

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In 2021, 82% of the U.S. population was using social media. That is a lot of eyes that could be looking at your business if you use social media to advertise. Approximately every third post on your Facebook feed is an advertisement. Getting users to stop their scroll takes a combination of engaging graphics and text content. The marketing team at South Street & Co. are excellent at crafting and implementing ads to boost your exposure on social media. And the cool thing about a social media ad is that you can track its effectiveness. Unlike a print ad that is tied to a specific publication on a specific date, social media ads can run for a longer period of time and you can track who clicks it and other important data.

Consider your current social media strategy and analyze its effectiveness. Is your client base increasing? Are more people interacting with your social pages? If the answer is no, you should consult with a Winter Park woman-owned marketing agency like South Street & Co. Our team has experience in analyzing trends and formulating strategy to get you the results you’re looking for with your social media pages. We create eye-catching content that gets users’ attention which translates into a larger client base and higher profits. Contact us today to set up your free consultation.

Quote: Social media is the friendly face of your business. While your website contains all the details about your company, social media encourages interactivity with your clients and potential clients.