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If you’re looking for an agency to provide your business with an Orlando local SEO strategy, you’ve probably seen a lot of different options and marketing packages out there. Here’s how our agency builds an effective strategy for you.
As a business owner, trusting someone to handle something as critical to your online success as SEO (search engine optimization), can be a long process. And if you’ve been looking for an Orlando local SEO strategy from an agency – there are a lot to choose from. Do you go with an agency that’s based here in Orlando? Should you look out of state? Is a freelancer the right choice?
Let’s say you’ve narrowed down your search a little, and now you’re looking at the various services each agency offers. One of them offers blogging at rock-bottom pricing (but are the blogs written by AI bots? Are they optimized for search engines? Do they even know what organic SEO is?) Another offers a great technical SEO strategy, but seems a little light on the content marketing side of things. Maybe you’ve been working with an agency for a while but aren’t getting regular reports, haven’t been seeing results, and you’re starting to feel a little forgotten.
I have good news for you! You found South Street & Co. I’m going to share a bit about how we create Orlando local SEO strategies for our clients and what you should be looking for in a marketing agency.
How We Build Your Orlando Local SEO Strategy
When we begin discussing marketing strategies for potential clients, we start with a complimentary 30-minute phone call. This is extremely valuable for gathering information about you and your business. We want to know what’s important to you, what services your business offers and which ones are the most profitable, your service areas, and what some of your marketing challenges are.
We’ll take all this information and get to work. As a team, we take a deep-dive into your industry and service area, take a look at who your competitors are, what they’re doing to market their businesses online, and start to build a strategy that will get results.
What We Consider When Building Your SEO Strategy
The competitive landscape
When we research your competitors, we’re looking for search terms related to the primary services your business provides, entering them into Google and other software programs we use, and looking to see which of your competitors are appearing for them and where they rank. This gives us a starting point when creating your Orlando local SEO strategy, because you’ll want one that will get your business outranking your competition.
We are able to view the amount and quality of content your competitors are creating, what websites they’re getting backlinks from, and more.
Your existing strategy
Next, we’ll check on your website’s current SEO health. We look at things like:
- The age of your website and domain
- How many keywords you’re currently ranking for
- Your existing backlinks
- Your current website traffic
- Your current website speed and overall user experience
- And more
This gives us a good idea of what we would be starting with. Whether we’re starting from scratch or creating a more impactful SEO strategy, we’re here to help.
Your budget
Once we’ve done some background research, we’ll work with you to build a strategy that fits into your marketing budget. We won’t sell you a strategy that won’t generate results just to get you to work with us, just like we won’t sell you a giant strategy that’s more than your business needs to succeed. We have options for every marketing budget, whether we’re running your SEO strategy or coaching you through it with our coaching services.
Start Building Your Orlando Local SEO Strategy Today
We’re ready to get started when you are! Schedule your complimentary call now to learn more about how we can help you grow your digital presence together.
