PS: This post may contain affiliate links. If you click through my referral link, at no additional cost to you, I may earn a small commission if you make a purchase. Thank you for supporting South Street & Co. Read my disclosure policy.
You’ve started your own business – congrats! But now what? If you’re wondering how to promote your business locally, South Street & Co. is here to help you grow with these five marketing strategies.
1- Get Savvy With Social Media
According to Sprout Social, almost 60% of consumers will follow a brand on social media to learn about their new products or services. Every day, social media is being leveraged more and more as a way to promote businesses and connect with local customers.
Discovering how to promote your business locally starts with connecting with the home-grown audience that you already have. With so many social media platforms to choose from, we recommend you get started with what fits your audience best and then go (and grow) from there. Honing in on your target audience persona will make it easier for you to create and share content that your ideal customers will like, share, and want more of – this free downloadable makes it easy for you to figure who that is in the context of our business.
2 – Are You Still There?
You don’t have to be on every platform to be the best – but you should try to be the best on whichever platform you’re on. Staying active on social media is key to catching the online eyes of any potential customers. Be sure to respond to comments timely, post content routinely, and even hop onto any viral trends that you think are relevant (or entertaining) for your target audience.
3 – Networking Like Your Business Depends On It (Because It Does)
Any successful entrepreneur will tell you that a pivotal step to learning how to promote your business locally is networking with your peers. Finding other business owners to meet and learn from can be challenging. Joining Facebook groups is a great way to test the networking waters and get your foot in the door with other local businesses. Each Facebook group will have its own set of rules for the types of content you can share – but for the most part, you’ll be able to easily share your website, social media handles, and other content that best represents you and your business.
4 – Set Up Your Google My Business Listing
This step is crucial for mastering how to promote your business locally, so listen up! If you’ve ever Googled any kind of “[insert type of business here] near me,” Google My Business listings are what turned up as a search result. It’s time to become the active business owner behind that enticing listing so that you can easily be found in local online searches. For more details, check out our blog post that lays all the steps out for you.
Here’s a pro-tip: If you’re someone who likes to automate tasks, Zapier is the tool you’ve been looking for. With Zapier, you can set up an automatic reminder that goes out to your happy clients and encourages them to leave you that amazing five-star review on your Google My Business page!
5 – Bring In The Experts
If these tips for how to promote your business locally still seem a little daunting, there’s hope! Call in experts like us who can take the heavy lifting off your shoulders and let you get back to managing your business. Schedule a free 30-minute call where we can put together a plan that fits your business.