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Social media and marketing go hand in hand. Using social media accounts for your business allows you to reach a wider audience, share what’s important to your brand, and form relationships with your clients and customers. Here’s how a small business marketing company like South Street & Co. can help. 


Think of some of the businesses that you follow on social media. You can probably come up with some brands that do a fantastic job – their content appears on your feed, it’s high quality, and someone has obviously put some time and effort into creating it.


On the other hand, you can probably think of a few brands that you might not know existed if you hadn’t followed them in the first place. Maybe you’ve forgotten about them because it’s been that long since you saw or heard anything from them. Social media and marketing are only truly effective for your business when you have a strategy, a game plan for executing your strategy, and you’re tracking the results. 


And If you’re wondering if a social media strategy is worth it for your business, here are a few quick stats:

  • 3.96 billion people worldwide are active on social media
  • Facebook is the most popular platform for businesses
  • Videos, images, and written articles get the most engagement
  • Over 80% of marketers agree that social media is important to their marketing strategy


So how can your business access the benefits of social media and marketing? We’ve got you covered


Have A Plan

Jumping into social media with your eyes closed can quickly leave you overwhelmed, especially if you’re just starting out. Partnering with a marketing company with social media expertise can help you craft the most effective strategy to meet your goals. Focusing on specific platforms, like Facebook or Instagram, and then picking the best content for your target audience is going to help you more than trying to juggle all of the options at once.


Share Your Content

Consistent content is essential to reaching your social media and marketing goals. If you feel like you’re running out of ideas, take advantage of free resources like our 30 Days of Instagram Content Calendar. Planning content ahead of time allows you to organize your feed and won’t leave you scrambling for material the day you need it. 


Interact With Your Followers 

When your followers are engaged, you can measure it in likes, comments, shares, clicks, tags, and more. If you’re not interacting with your followers, they won’t be interested in commenting on your posts or tagging your business page. If you feel like you’re spread a little too thin to add social media engagement to your plate, we can help with that. 

Social Media And Marketing

Analyze Your Results

All of this planning, content creation, and interaction isn’t worth much if you’re not seeing results. Using in-depth analytics software can help you know what’s working and what isn’t. And how else are you going to celebrate reaching your next goal if you’re not sure you hit it? For Instagram analytics, we love Iconosquare. Their reporting can’t be beat, and the weekly email updates keep us on track.


Although there are many moving parts to a social media and marketing strategy, partnering with the right marketing agency makes all the difference. Contact us today, and let’s talk about what we can do for your business.

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