Advertising is fun, colorful and an amazing way to get your business out there into the digital world. However, you want to make sure you’re using a boutique advertising agency that can help. Here’s why we ‘fit the bill.’
Advertising can be anything. It can be Instagram, Facebook, newspaper, radio, billboards, and the list goes on!
But, when you’re deciding on whether or not to hire a boutique advertising agency to help you, there are a couple of things you should do to fully understand how they can help your business grow.
Do You Need A Boutique Advertising Agency To Take Everything Over?
When you’re considering this, you might also want to ask yourself, “Do I have time to do some of the work or do I have time to do all of the work?”
With a lot of advertising agencies, you have two choices – they can take it over for you OR you can be taught how to do it through coaching or consulting. There are benefits of both.
Coaching With A Boutique Advertising Agency
When you hire someone who is an expert at advertising, they can teach you all types of things in order for you to share them with your team, or implement them on your own.
It tends to be a bit more expensive upfront rather than paying them over time because they’re teaching you all that they know! Which is invaluable and this way, you get to avoid any ‘speed bumps’ and can learn the best way to advertise your business.
Managing With A Boutique Advertising Agency
If you hire an advertising agency to manage your marketing and advertising, that means they’ll do everything for you. By ‘everything’ I mean they’ll hire you to manage the things you agree to.
An example of this could be your social media, SEO, website updates, website design, ad placements, design work and more.
They come in, strategize a plan and start posting and managing your marketing on behalf of you!
Pricing on this tends to be lower but over a longer period of time. Because they’re doing it for you, you now have more time to work ON the business instead of IN the business.
How A Boutique Advertising Agency Can Help You Grow
An experienced ad agency will tell you upfront that you don’t need to do everything, you just need to do the best things well.
Here’s an example: If you remember around 2015 or so, everyone was saying on their TV commercials at the end, “Follow us on Facebook!” This was because everyone was jumping on the social media bandwagon and everyone thought they needed a Facebook page.
Don’t get me wrong, a lot of businesses do, BUT this is one example of doing everything instead of doing something specific.
They Help You Make It Targeted
When it comes to your social media (and any marketing), you want to make sure you’re targeted. If you have a plumbing company or a service-based company, chances are Twitter isn’t where your target audience hangs out.
PS: If you’re looking to get hyper targeted with your marketing, download our FREE audience personal worksheet. I’ll help you create the persona you should be talking to and targeting.
Facebook might be it – Instagram might be it. BUT whatever you do, make sure you can do it consistently! If it’s not done consistently, it will fall to the wayside and won’t represent your brand well and it probably won’t work because you’re not putting your best effort into it.
The same goes with ads. If you’re running ads on one platform, and not getting results, test another one.
For one of our clients, we were doing LinkedIn ads and Facebook ads. We reviewed the results after around three months and saw that LinkedIn was costing triple the amount Facebook was and Facebook had more results.
We decided to limit the budget for LinkedIn and focus on Facebook. Eventually, we took LinkedIn out altogether and re-allocated that budget to Facebook.
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You Can See That Details Matter
With the LinkedIn and Facebook example, if you weren’t working with someone experienced, maybe you weren’t even sure how to track your leads coming in from online.
One thing you can do (and any boutique advertising agency can help with) is to set up goals in Google Analytics. If you’re not familiar with Goals, here’s a quick lesson from Google Analytics for you. Here’s where you set them up in Google Analytics:
Goals are essentially conversions on your website. Conversions are if someone fills out a form, calls you, emails you, etc. Basically, all the ways people can get in touch with you.
When goals are set up, they show you where your marketing is coming from and which avenues are working – as well as which aren’t! In Google Analytics, it will show you these channels (and probably more depending on your advertising):
- Organic Search
- Paid Advertising
- Social Media
- Referral
- Direct
Then, you can see which channel is converting more people and where they’re coming from.
These little things are actually BIG things in the overall picture because they show what’s working and what isn’t. Not only that, but it allows you to reevaluate and compare month-over-month to see if some items should be adjusted and reallocated- like we did with LinkedIn.
Why You Should Hire A Boutique Advertising Agency
When it comes down to it, hiring an experienced agency will save you money in the long run. Whether that means having them fully take over your marketing OR hiring them to coach you through it.
They bring helpful insights to the table and, as the saying goes, “You don’t know what you don’t know.”
Leave it to the experts to help you expand your reach and bring new customers to the table!
If you’re interested in hearing more about how we can help you with your marketing and advertising, click here to book a free 30-minute call with me. We’ll discuss how I can help you and which avenue is best for your business and your goals.
