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Email marketing is a great way to reach a highly specific audience at a low cost. Today I am sharing a few email tips for your Ocoee marketing.
Whether you are running an online shop, service, or website an email is a great way to stay in touch with your current customers and one of the most efficient ways to convert website visitors to customers. If you are a small business you have a lot more to gain from email marketing than you may think. That is why today we are sharing a few email tips for your Ocoee marketing so you can email the right way.
Make It Easy To Subscribe
If it’s not easy, they won’t do it. People will not sign up to something if it takes them through several pages or requires long forms for them to fill out. Through your Ocoee marketing plan, you can post a sign-up form on your website, or Facebook or wherever your audience is active.
Tell Subscribers What To Expect
People do not like spam emails, and they don’t like to be inundated with emails from your company. Whatever your plan on sending them, whether that is company updates, daily sales, or weekly tips let them know what to expect when subscribing to your emails. Give them as much information as possible on your sign up form so they can have a clear picture of what to expect.
Design The Emails To Fit Your Brand
Your emails are a reflection of your brand and company so the look and feel should match. Include company colors, fonts, and logo in the header. If your emails are consistent with the rest of your company aesthetic the readers will feel familiar and more inclined to sign up.
Make It Easy To Read
We’ve realized that in this day and age people just don’t have time to sit and read long emails, so make it easy and quick to read. Instead of one long blog, break your content into short paragraphs. Include subheadings and images to guide your readers throughout the email and make it easy to scan. Make your subject line easy for them to understand the point of the email.
Think About A Mobile Format
Everything you send should be mobile friendly. Make sure to keep this in mind when designing graphics that will go in the email. If an email campaign doesn’t show up on mobile devices it’s not going to perform very well.
Edit, Edit, Edit
Here at South Street & Co., we understand the importance of editing our work… because let’s face it, we’re all human and mistakes DO happen! Emails can leave a positive or a negative feel to your company. Leave some room for editing so you won’t send out anything sloppy and of poor content. Misspelling can even give a red flag to people that your email is spam. Use websites like Grammarly to check any mistakes.
We have an email marketing campaign called the “Thrive Newsletter” and we send out easy tips we believe our audience would benefit in knowing. It’s easy to read and we publish it weekly to be consistent. Your Ocoee marketing can reach new heights by implementing these easy email marketing tips.
Having an online presence is super important for businesses in today’s world. A majority of business is found through online searches and looking at websites/ social media. As a digital marketing agency, we spend most of our time helping clients with this aspect of the marketing world. Here is how to incorporate traditional marketing in your marketing into your marketing plan.