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So, you have a website for your business. Do you know how to get the most out of it? If you check any of these boxes, you need a professional Miami SEO services company to help you.
You started a business. You built a website. Build it and they will come, right? If only it were that simple. The internet is a big place. Thousands of businesses have websites, so how do you make yours stand out? How do you get more eyes on your product or service? One strategy is through SEO.
SEO, or search engine optimization, is a fancy term for the tools we use to make a website attractive to Google. Websites like this get rewarded with higher rankings. Hiring a Miami SEO services company to handle your marketing is the most effective way to start making a move up the rankings ladder. But how do you know if you need help? Here are a few signs to look for.
Your Website Doesn’t Show Up In Search Results
If you type one of your main keywords into the Google search bar, do you see your website come up on page one? Page two? Page 10? If you see no trace of your business with a simple search, you likely need SEO help.
By the way, a keyword is simply a search term someone might use if they were looking for your type of business.
Your Competitors Are Ranking And You’re Not
If you don’t already know who your competitors are, a good way to track your SEO success is by comparing your rankings with those you are competing with for business. When you perform a Google search for your keywords, do you see any of your competitors on page one? Page two? Page 10?
To get more conversions and leads, it’s better to rank ahead of your competitors. If they’re ranking ahead of you (and/or you’re not ranking at all), you have some work to do.
Your Website Isn’t Getting Much Traffic (Or You Don’t Know How Much Traffic It’s Getting)
While you’re waiting for your website to make its way up Google’s rankings ladder, you can track your SEO progress by watching your website traffic. More traffic usually equals a higher conversion rate.
At South Street & Co., our Miami SEO services team uses tools to see how many website visitors you’re getting each day, week, month, etc. This is how we can tell if our SEO strategy is working.
The graphic below, for example, shows the number of website sessions for a particular search period, broken down by type of search. Organic search is from good SEO efforts and represents the number of users who found your site by searching for your keywords. Good job!
You can also see the average session duration, pages a user visited per session, and goal completion. You can set up the goals you wish to track, such as phone calls or conversions.
You Don’t Already Have An SEO Services Strategy
The bottom line is this: if you don’t already have an SEO services strategy in place, your business will benefit from implementing one. And what’s the best way to do that? Look to the professionals.
Could you do it yourself? Sure. But that would mean taking time away from growing your business to educate yourself on the terms, tools, software, reports, and all the other ways to make SEO work for you. And that’s not to mention the time it takes to implement these tools consistently.
Let South Street & Co. Be Your Miami SEO Services Partner
When you’re ready to take your website and your business to the next level, we’re here to help. Our dedicated team works diligently for our clients to help them grow their businesses by increasing website traffic, improving Google rankings, and ultimately increasing conversions.