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SEO is a term that pops up frequently in the world of online marketing, but do you know what it is? Or, more importantly, how to do it effectively? Our Poinciana SEO company offers a quick intro to SEO to get you started.
We only have five minutes, so let’s get to it, shall we?
What is SEO?
SEO stands for Search Engine Optimization. It’s a broad term used to describe many aspects of marketing a business online. There are several best practices and techniques that can boost your company’s online visibility. We will discuss a few here and let you know how our Poinciana SEO company can help with your SEO strategy.
Search Engine Basics
Remember the magic 8-ball? You’d ask it a question, shake it around, then look into its depths for a prophetic answer? I would always get, “Cannot predict now.” Super helpful, ball. Now when we have questions, we turn to the real answer-machine: search engines. Search engines are essentially really smart computers that look over bazillions of data and give us back what it thinks is the most helpful answer.
Pieces of all this data include web pages, images, videos, etc., and when a search engine crawls and indexes all the pieces of information out there, it can “figure out” the best answer, ranking the answers by relevance to your search.
What Are Organic Searches?
If you’re a company working on SEO to boost your website’s search engine rankings without paying for advertising, you want to see users click on your content from an organic search. These are searches that result from your SEO efforts and not paid ads.
When you perform a search, you will typically see paid ads at the top of the search results. They may have a little “Ad” next to them. Organic search results will show up just under the paid results; these are the results that are due to your SEO efforts.
You can pay for ads too, but getting the most bang for your ad-free buck is more cost-effective for your marketing budget. A Poinciana SEO company can help you get more organic search traffic. How? Keep reading.
Why Do SEO?
The big reason doing SEO is good for business is because the majority of searches are done via a search engine. While it’s important to round out your marketing efforts by adding in social media marketing, email marketing, and paid advertising, SEO will get you the best results when you’re looking to boost your ranking. Bottom line is SEO has ~20X more traffic opportunity than PPC (pay-per-click) on both mobile and desktop.
A bonus of SEO is, if you do it right, it can continue to pay off over time. Unlike paid ads that have a finite lifespan, which you decide, based on whether the ad is running, SEO builds your audience and snowballs, getting more traffic to your website the longer you work on optimization.
You can see that if you’re not already doing SEO, you should consider starting right away. But how? Like any subject, everything you need to know is on the internet. There are tutorials, videos, and blog posts (wink) that can help you get started. Or, you could let our Poinciana SEO company handle it.
Should I Hire An SEO Company?
An SEO company provides the expertise and experience you want when looking to grow your business using the internet. Our Poinciana SEO company has a team of SEO gurus trained in all aspects of internet marketing.
We know how to research keywords that will point clients to your website. We can write blogs to inform your audience about your products and services. Hint: These blogs are sprinkled with keywords and links that not only help get more clicks but help boost your rankings in the process. We also compile reports that let us know how our efforts are doing, then tweak our strategy to get better results.
Do you want to learn how to do all that? Maybe you do, or maybe you want to just leave it to the experts. If you want to find out what a Poinciana SEO company can do for you and your business, contact us. We’ll be happy to help you grow your business with some SEO.
Was that five minutes worth your time? We hope so! We also hope that we speak to you soon so that we can help you get to the top of the search engine results page!