Reading Time: 3 minutes Brainstorming a logo design is no easy feat. I’m helping you break down the thought process in five easy steps. So you’re a new small business and you need a logo that helps your brand stand out. You know you have to start researching what you want for your company, so you brewed yourself a […]

Reading Time: 3 minutes Your logo is an important part of your brand. It’s typically one of the first features that people will see of your company, even before they know exactly what you offer. Here is a list of businesses that are killing it with their Orlando logo design. Lineage Coffee Roasting Lineage is the newest downtown coffee […]

Reading Time: 2 minutes When it comes to branding, choosing a consistent color palette across all marketing channels will elevate and unify your brand.  Here are a few guidelines you should follow when determining your brand color palette. Color Psychology Did you know certain colors evoke subconscious emotions and feelings? Color Theory, also known as Color Psychology, can be […]

Reading Time: 2 minutes Your logo is your identity. It must be recognizable, readable at any size and represent your brand. A great logo can make a drastic difference in how a customer perceives your brand. On the other hand, a bad logo may dilute your brand and have negative effects on consumer perception. Here are three major things […]