One of the vital tools to help businesses, especially small businesses, grow their online presence is Google My Business. In an era where Google not only is a noun but also a verb, since searching on the web is so universal, improving how your business appears on Google can have a big impact. Once set up, this free tool allows a business to show in their local area with ease, transforming the process that customers now take in finding the information, product or service they require. 

The biggest advantage is the effect that Google My Business has on local searches. When users search for a specific service or product, they would find all of the relevant businesses labeled within that sector in their search results. Upon searching, users can select a business profile and view relevant information such as location, hours, images, and posts along with any reviews that might have been written by customers. The reviews section is extremely important as it helps businesses build credibility. Businesses with positive reviews will benefit from a higher click-through and conversion rate. Here is a quick and easy way to gain more reviews from customers by finding your own Google review link!

This freebie was designed to help you make writing reviews much more accessible and convenient for customers so that you can effectively build brand loyalty and trust. If you’re looking for other ways to grow your business, we can help! At South Street & Co., we specialize in SEO, social media, blogging, email marketing, product photography, design, coaching, and more. Schedule a free, 30-minute consultation to go over your marketing goals and let us know what you’re looking for out of an agency. With over five years of experiencing helping our clients grow their online reach, we’re confident we can help your business meet its fullest potential. Let’s get started!