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This freebie is a Brand Guide Outline! We believe it’s important for every business to have a brand guide for training purposes and so that all employees are on the same page. Here is an example of how our graphic designer lays ours out. All of these elements are necessary in order to maintain brand consistency and set expectations from the beginning. Let us know if you need any help establishing your brand image because we have a talented graphic designer in-house that would love to work on a project with you.

Branding is a critical aspect of marketing that often gets overlooked. If Nike or Target didn’t have such consistent branding over the years with their cohesive color scheme, symbolism and messaging, they certainly wouldn’t be as big of powerhouses as they are today. That’s why it’s vital that your branding is on point so that your customers can associate your colors, logo and feel with your company. Use this brand guide outline, add your colors, fill it out in full, laminate it, make your employees study it and slap it on the wall for everyone to see!