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Orlando local marketing involves many different strategies and tactics. When combined perfectly, we will present your company in the best way possible to attract new customers, stand out from the competition, and reach your goals.
But how do you determine what that perfect combination is? It’s not a black-and-white answer because it will be different for every company, and that’s where working with an Orlando local marketing agency can help. Companies (like us) are the experts in strategy development and execution – not only can they help you determine which marketing tactics you should incorporate into your strategy, but they will also help you execute on those strategies (because you have enough things on your plate) and track the results.
If you’re asking for our advice (which we think you are because you’re reading this blog), we can start by sharing a few of our favorite Orlando local marketing services that we offer that tend to be a good fit for most clients – regardless of size, industry, or location.
We like to say that not having SEO is almost like being a business without a sign. SEO, or Search Engine Optimization, is how people find your business online. And you probably know by now that pretty much everyone does pretty much everything online, right? This means that if you’re not prioritizing your online presence, this is a great place to start.
Google has over 200 ranking factors in their algorithm for SEO. Yep, we said that right… 2-0-0. That’s a lot to keep up with – which is why it’s important to hire an expert for your search engine optimization. Our team can meet you where you are in your company and strategy to determine which elements are going to be the most important and achievable for you to focus on. We even have a free downloadable that breaks down the 7 essential ranking factors for SEO to get you started.
As you start making progress and building your rankings, you can expand your reach. SEO does take time, so it’s important to be patient with this strategy because it will pay off in the long run!
Did you know that email marketing is one of the most effective Orlando local marketing strategies when it comes to return on investment? On average, email marketing generates $38 in revenue for every $1 spent. But you can’t just send one email and expect to see the new customers start flooding in. It’s important to curate a subscriber list of people who fit within your target audience and create emails that will bring them value so they want to open and read it. ConvertKit is a great resource that we recommend to grow your audience and manage your email list for free.
This is especially important from a local perspective. You can use your emails to share what you’re doing in the community, how your company got started, where your customers can find you, and build relationships with your customers that will transcend beyond the screen.
Google My Business
A Google My Business page is essential to your Orlando local marketing strategy. It’s one of the first things someone sees on Google when they are searching for a business like yours, but only the first three listings in a Google search get 60% of the clicks. So how do you get to be one of those first three? There are a few ways.
Make Sure You Have a Google My Business Page
This one may seem obvious, but a lot of businesses don’t have one because they didn’t know they needed one. It’s quick and easy to set up, and the best part? It’s free! Check out our how-to video for step-by-step instructions.
Make Sure All Your Information Is Up-To-Date And Correct
This also might seem obvious, but if you set up a Google My Business listing years ago and haven’t touched it since, it’s important to go back and make sure that your address, phone number, contact information, hours of operation, and more are all correct. If Google finds any inconsistencies with this information, it may hurt your chances to rank highly in the search results. We also have a how-to video with more tips and tricks on how to increase your ranking on Google.
Update It Frequently
This is usually the one that most clients struggle with, and that’s where we come in! We can help with adding new photos and creative posts on a consistent basis, regularly responding to reviews, addressing frequently asked questions about your business, and updating information whenever it changes – all of which are brownie points in Google’s recipe for local SEO (see what I did there?).
These three services are just the tip of the iceberg when it comes to Orlando local marketing. There are many other ways to promote your business and determining the formula that’s just right for you takes time and effort. Ready to take that first step? Schedule a free 30-minute call with our team of experts so we can help kickstart your marketing today.