Are you wondering what the benefits of digital marketing are? Here are four surprising marketing statistics from an Orlando local online marketing company.

If you’ve been underestimating the power of digital marketing to advertise your products or services, you might want to give it a second thought. Digital marketing helps you save money, obtain leads, and track results. This includes impressions, clicks, comments, shares, conversions, and more.

4 Surprising Marketing Statistics from an Orlando Local Online Marketing Company

Email Marketing: More Effective Than You Thought

Using email marketing to generate customer interest is very effective. Email marketing lets you regularly stay in touch with customers and website visitors. When done right, a newsletter is cost-effective, fast, and a simple way to keep customers informed and excited about your business. In addition to keeping your buyers up-to-date, email marketing brings in a huge return on investment.

Based on Litmus’s report, “email marketing ROI stands at 3,600%”. In other words, businesses receive $36 for every dollar spent. Don’t be intimidated by the complexities of email marketing. Our team of talented writers gets to know your business to create the best campaigns possible.

Social Media Is A Powerful Tool

Social media can influence consumers’ purchase decisions through reviews, marketing tactics, and advertising. According to Sprout Social, “55% of consumers learn about new brands on social media.” 

The Social Facts Speak for Themselves

It’s impossible to ignore how effective social marketing is when ‘over 70% of people who have a positive experience with a business on social media will recommend that business to their networks.’

You can use your social media accounts to market your business, gain more followers, and ultimately enjoy the profits that come with it. If you provide your customers with a positive social media experience, they’re likely to recommend it to others, expanding your following and customer base.

Don’t Doubt SEO

Search Engine Optimization (SEO) is crucial because it makes your website more visible, driving traffic and opportunities to convert prospects into customers. SEO should play an essential role in your marketing strategy since Brian Halligan, the co-founder and executive chairperson of HubSpot said, “Leads from SEO are eight times more likely to become paying customers than those generated through traditional ad campaigns.” 

Need Help Executing A Great Marketing Strategy?

Implementing an SEO strategy will attract new customers and deepen your business’s relationship with them. Our team of experts at South Street & Co. will help develop a plan to help you succeed. Book a complimentary call today for captivating content and a strong digital presence.