You’re busy, and when it comes to online marketing services for small businesses, you don’t have time to invest in anything that’s not going to grow your brand. We can relate.
The world has gone digital, and if your business doesn’t have an online presence, it might as well be non-existent. But what if your company is online, and no one can find you? You’ve got the website, maybe a little content on your social media accounts, you might even be starting an email list. But what’s next? Are some online marketing services for small businesses better than others?
The sad truth is that no one has invented a marketing magic wand yet, but I’m still holding out. In the meantime, with the right strategies and the right people in place – you might be able to get the next best thing.
What Are The Most Effective Online Marketing Services For Small Businesses?
Local SEO
Did you know that 76% of people who conduct a local search on their smartphone will visit a business within 24 hours? Local SEO is all about getting your name in front of those potential customers.
You’ve probably heard of SEO, or Search Engine Optimization, before. Local SEO is an even more targeted marketing strategy that is great for small businesses, because Google uses a specific set of ranking signals to rank local search results.
This allows a small business that might have a harder time competing at the national level against big-name brands to appear on search engine results pages for the people that really matter – local customers.
You can see from the Google search results pictured, our website appears at the top of the page for Winter Park small business marketing (that’s right where we want it). When your website is optimized for local SEO, Google recognizes that your business is available to serve clients and customers in your geographic area.
Social Media Marketing
Social media marketing is a great option if you’re looking for online marketing services for small businesses. One of the biggest draws for clients and customers who want to work with a small business is the personalized aspect of the relationship. Social media allows small business owners to interact directly with their customers and local community, building relationships that can last for years.
To truly be strategic with your social media marketing, you need your accounts to be active and to stay aware of changing trends. If your small business doesn’t have the capacity to dedicate an employee or team member to social media marketing – that’s why we’re here.
Email Marketing
Email marketing gets a bad rap and is often associated with thoughts of spammy content that goes straight to the trash folder. The truth is, 64% of small businesses use email marketing to reach customers, and nearly 22% of all campaign emails are opened within the first hour of sending.
If your business hasn’t considered email marketing as a viable option in the past, you could be missing out on this essential part of growing your market.
Online Marketing Services For Small Businesses Is Our Specialty
We’re pretty passionate about helping your business grow. Schedule a free consultation with us to learn more about the services we offer, and discuss what marketing solutions are the best fit for your brand.
