When you’re trying to find a local business that can cater to your needs, what’s the first thing you might do? Most people turn to the internet in some form or the other in order to find local listings that provide the best place for them to shop or get the services they need.
If your business isn’t properly utilizing local listings on the internet, you’ll miss out on a huge number of potential customers.
It wouldn’t be an overstatement to say that almost everyone uses search engines when shopping locally. From searching through Google to using apps, or even using GPS devices, consumers rely on the internet to find local businesses that can provide them with the goods and services they want. So how do you ensure that customers are finding your business among their local search results? The answer is through the use of local listings.
What Are Local Listings?
Before we explain how local listings can benefit your business, it’s important to clear up any misconceptions you might have about what they are. Local listings are entries through online databases that allow your business to gain more exposure on the internet.
Through websites such as Yelp or Foursquare, you can enter your business’ name, address, phone number, and other details that will allow consumers to easily find your local business. The easiest way to think about local listings is to consider it as an online version of having your business information included in a traditional phonebook.
Why Are Local Listings Important?
With each local listing that you complete, your business will have a higher chance of being found by potential customers. In addition, claiming or creating local listings online can lead to consumers finding more accurate and up-to-date information about your business.
Ensuring that your local listings are accurate and dispersed across many different sites will lead to an increase in your SEO efforts, while also making your business look more credible to consumers.
As a part of our SEO package, we claim three to five local listings per client to ensure their chances of exposure are at an all-time high.
Getting Local Listing Expertise
Scouring the internet to claim or create local listings for your business can take some time, and we know that time is precious (especially for a small business owner). That’s why it might be in your best interest to seek outside help when it comes to crafting your local listings.
Seeking the advice, or consulting, of a small business marketing agency would be in your best interest if you feel like you don’t have enough time to focus on local listings or any other aspect of digital marketing. The business world is becoming increasingly digital and it’s in your business’ best interest to stay relevant and visible on the internet.
If you need help with SEO or another aspect of digital marketing, contact us today! In the meantime, start crafting your local listings to guarantee that customers can find your business easily.