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Your marketing needs an SEO strategy to truly thrive. Here are some tips from our Longwood marketing agency to get your website at the top of the list across search engine platforms.

SEO, or search engine optimization, is the strategic practice of enhancing your online presence to improve discoverability by users searching on platforms such as Google and Bing. This process involves optimizing various elements of your website, including content, page titles, and backlinks, to achieve higher rankings in search engine results.

 

Integral to effective SEO is the concept of “keywords.” Keywords refer to words or phrases users commonly search for. Tailoring your website content around keywords for your business’s services is crucial. It enables search engines to understand your website’s subject matter better and helps match your content (and business) with user queries.

 

In marketing, SEO is crucial. By optimizing your online content to align with the search behavior of your target audience, you can attract a substantial portion of your website visitors through organic search. When executed correctly, SEO can substantially increase your online visibility, draw more visitors to your site, and ultimately bring more clients and customers to your business.

 

As a Longwood marketing agency, we optimize your website and write blogs to create content around keywords related to your services. Here are just a few of the things we do to really increase your website’s performance using SEO:

Find the Right Keywords

First things first, we work with you to discuss your services. If you’re just getting started with SEO, we will usually pick a few services that bring in the greatest revenue for your business and focus on those.

 

Then, we’ll discuss the cities and counties you work in so we can target the right service areas. For example, if you were an HVAC company that served the Orlando and the Tampa areas, you may want to rank for “Orlando AC service,” or “Tampa AC repair.” Think of words people will Google when needing an HVAC company, and those are keywords you will want to rank for.

Include Keywords Throughout Your Website

Once we have a list of target keywords, we will include them in your website. You’ll always want your home page and service pages (usually pages in the navigation bar on your website) to rank for the most keywords; however, getting them to rank for multiple keywords can be challenging. Filling the same page on your website with different keywords creates a really poor user experience – and user experience is one of Google’s biggest ranking factors. A website full of keyword spam doesn’t do much for your business. 

 

This is where blogging and other website expansion strategies come in. 

Write Blogs and Additional Pages

Creating blogs and expanding your service pages creates even more opportunities for your website to rank on search engines for a broader range of keywords since you can target different keywords on each unique page.

 

Websites that rank for more keywords have more traffic simply because they appear in more search results daily. Websites with more traffic typically have a better chance of ranking higher for keywords that matter. This is why good SEO strategies are multi-faceted and don’t just focus on one thing. And why it’s so important to ensure a website’s content is well-written, informative, and designed to reach the target audience. 

Be Smart About On-Page SEO

It’s surprisingly simple, but a lot of SEO is simply creating an organized and useful website. We do this for our clients in many ways, but here are a few on-page SEO strategies we recommend and use ourselves.

Linking

Internal linking is a vital part of SEO strategy. It involves creating hyperlinks that connect one page of a website to another page within the same site. You’ll always want to make sure that each new page created on your website is linking to other pages, and has pages that link back as well. This goes for blog, too. 

 

Not only do internal links improve the user experience by helping visitors discover related content and navigate the site more easily, but they also assist search engines like Google in crawling and indexing all the pages on your website.

Alt Tags

Alt tags play a crucial role in search engine optimization (SEO). Search engines like Google rely on alt text to understand and index images on websites. By providing descriptive alt text, you enhance the chances of your images appearing in relevant search results, potentially driving more organic traffic to your site.

 

Additionally, alt tags make web content more accessible to individuals with visual impairments who use screen readers to navigate websites. When an image contains alt text, the screen reader can read the description aloud, enabling these users to understand the content better and providing an inclusive browsing experience.

Headers

Headers not only make your content easier to navigate, but they also create great opportunities to include keywords. Remember what I said about Google prioritizing user experience? Organized content that’s easy to navigate is a big part of creating the best experience for your website visitors. 

Technical SEO

There’s more to search engine optimization than just content. Technical SEO includes things like:

• Website speed optimization
• Mobile responsiveness
• Structured data
• And more  

Websites that are slow to load won’t create good experiences for your visitors (is this theme starting to sound familiar?). Over 55% of website traffic comes from mobile devices. This means you could be missing out on over half of your website visitors if your website isn’t optimized for mobile.

Monitoring and Analytics

After all this work on a website, you set it and forget it, right? Wrong! It’s important to monitor your website’s rankings and performance over time. It usually takes several months to start to see the results from optimization strategies, and analytics tools can help us see where additional improvements can be made. 

 

We provide our clients with a monthly report that shows their website performance and search engine standings. If they want to check in between reports, they always have access to a dynamic dashboard to view results. 

 

This allows us to share the results our hard work is producing and gives our clients a clear picture of how their strategy is working. If you’re paying someone for SEO, having that level of transparency is important. 

How We’re Bringing in an Average of 172 Leads Each Month for This Attorney

If you were wondering how well SEO works, take a few minutes to read this case study. One of our clients is an attorney with three offices throughout the state. We’ve been handling their digital marketing and SEO for the last few years, and they’ve seen a 75% increase in website traffic during that period. 

South Street & Co. is Your Longwood Marketing Agency

If your business is online, you can’t neglect SEO. We’ve been helping businesses in Florida since 2015, and we would love to set up a call with you to discuss how we can help your company too. Contact us today to schedule a consultation!