Reading Time: 3 minutes

We are the Orlando local SEO specialist that helped a criminal defense law firm rank in the top three for seven local keywords on Google in 30 days.

 

Our partnership with a new Criminal Defense law firm in Florida began with the client’s goal to boost online visibility. Given the challenge of a newly launched website and intense market competition, our strategic approach started with a detailed SEO audit and market research. 

 

Our team of Orlando local SEO specialists then created a strong optimization strategy that resulted in a notable first-month transformation – website sessions surged from 0 to 148, securing top 100 rankings for 25 keywords and top three positions for seven local key terms on Google. 

 

Our achievements not only provided a competitive advantage for the client but also highlighted the immediate impact of our strategies. 

 

 

Our Client: The Law Firm

Our client approached us as an adept new law firm specializing in Criminal Defense in Eastern Florida. With a keen desire to expand his business, he sought to enhance his online visibility, enabling local clients to discover his services through search engines like Google or Bing. 

 

The Challenge: A New Website In A Competitive Market

The client’s law firm was not only freshly established but also featured a newly launched website. At the time, the website experienced a complete lack of traffic and sessions, with a minimal presence on search engines. 

 

In addition, the market was very competitive with other criminal defense lawyers who had invested in SEO and had spent years building up their online presence.

 

Research and Analysis: SEO Elements And Factors

Our Orlando local SEO specialist team initiated the research and analysis process by performing a comprehensive SEO audit of the client’s existing website. This enabled us to pinpoint both present and absent SEO elements, encompassing keywords, backlinks, and various on-page SEO factors.

 

Next, we began market research, focusing on local competitors and conducting a thorough keyword analysis for criminal defense within the local area. This strategic approach allowed us to determine the optimal keywords and service pages to integrate into the website.

 

Strategy Implementation: Our SEO Efforts

Following the completion of our research and analysis, we proposed a strong search engine optimization strategy designed to drive the client toward their objectives. Upon receiving client approval, we executed the strategy. 

 

We began by optimizing on-page SEO elements and reworking the navigation of the website for a better user experience. Then, our team generated 12 service pages infused with relevant keywords to effectively enhance website traffic. 

 

Monitoring and Analytics

Upon the finalization of the SEO strategy, we implemented continuous monitoring tactics to track and analyze results. This allowed us to observe the progress and promptly report it to the client. Our Orlando local SEO specialist team’s continuous monitoring provided valuable insights for further refinement and optimization, ensuring the sustained effectiveness of our strategies.

 

Results and Achievements

In the first month after implementing our SEO strategy, our client experienced a notable transformation in their online presence.

• The website observed a significant increase in user engagement, with website sessions escalating from an initial 0 to an impressive 148 within 30 days. 
• Our optimization efforts secured a place within the top 100 rankings for 25 strategically targeted keywords on Google. 
• The client’s visibility reached new heights by ranking in the top three for seven keywords on Google. 

 

These results helped the client gain a competitive advantage and highlighted the immediate impact of our strategy. These achievements also served as a strong foundation for ongoing growth and success for the client.

 

 

Conclusion

Our strategy for the new criminal defense law firm yielded remarkable results in just one month. Overcoming the challenges of a new website and a competitive market, our Orlando local SEO specialist team’s strategic SEO efforts led to an increase in website sessions and Google rankings for the client. These immediate and tangible outcomes not only provided a competitive advantage but also demonstrated the effectiveness of our strategies.