In recent years, blogging has become a revolutionary way for sourcing useful information online. From businesses to influencers, blog writing is utilized to educate and inspire curious consumers all over the world.

If you need to learn how to get a red wine stain out of your couch, there’s a blog on it.  If you want to find the best hole-in-the-wall restaurants in Orlando, someone wrote a blog about it. If you’re wondering how to craft an email marketing strategy for your business, here’s a blog on it!

If you have a question, someone on the world wide web has an answer. And now is the time to use this medium to your business’ advantage. You have an audience, but are you telling them what they want to hear?

Q1: What Purpose Does This Blog Serve?

Before you begin blog writing, stop and ask yourself, “What is the purpose of this blog and does anyone care about this information?”

A purposeful blog could answer frequently-asked questions or offer tips that provide insight. But, make sure you know the direction it’s headed in before you begin strategically rambling.

Personally, it helps me to write down a blog topic idea, brainstorm a couple of titles and jot down some bullet points that coincide. You’ll want your blog to appear well-thought out and organized, so take some time for yourself to think up quality content that someone would read and find useful.

Q2: What Kind Of Blogs Do I Like To Read?

I can’t speak for everyone, but pictures, lists, and short paragraphs are the way to my heart. Once I click on a blog, I immediately scroll to read the bolded subheadings that spoil the main ideas. I want to know that it’s worth my time, ya know?

When I started working at South Street & Co., I had only ever written like 5 blogs in my life. Therefore, my experience with strategy was little to none. Once I started implementing lists, graphics and colorful dialogue, I began having more fun with blog writing. Averaging 20 blogs a month, I now write them like it’s my job (ha!).

Q3: How Can I Make This Blog Worthwhile?

Be strategic, have a personality, provide a fresh perspective and know what makes your brand so unique that your audience chooses you over your competitors. The last thing you want to do is blend in with the crowd, so get creative with your blog topics and approaches, and have fun doing it!

Your blog page may not be your number one medium for conversions, but if it’s a resource your consumers utilize, it’s worth maintaining. Brand loyalty goes a long way, my friends. Stay true to your audience and stay true to your brand.

As a marketing agency, we do the blog writing for our clients and we also post the blogs on their websites for them. It’s a tactic we use for SEO efforts to get them to appear higher on Google. If you’re interested in learning more about how we can help your business grow, fill out the form below: