Reading Time: < 1 minute Client Background Our client is a full-service electrical contracting company serving clients throughout the Southeast. Their clientele began expanding quickly, so they hired us to do Facebook advertising and posting to find employees to grow their team.  The Challenge They didn’t have a ‘Careers’ page on their website and there was an area of opportunity […]

Reading Time: 3 minutes There’s a lot that goes into a content marketing strategy, except for these three little things. Are you making these mistakes? Crafting a content marketing strategy is just a game of what works where and with who. It’s about learning what kind of content your audiences engage with and which platforms they frequent most. However, […]

Reading Time: 3 minutes Word on the street is that optimizing your Google My Business profile is a key factor in your SEO efforts. We’re sharing all the deets below. 2019 was the year to get on Google’s good side. But, if you have yet to jump on Google’s bandwagon to help your SEO efforts, the time is now […]

Reading Time: 3 minutes SEO may sound like a beast you’ve been trying to tame, but it doesn’t have to be a daunting experience. We’re sharing some SEO trends you can expect (and handle!) in the new year. Review Marketing Is A Game Changer  We told you review marketing was on the up-and-up, didn’t we?! Asking your customers for […]

Reading Time: 2 minutes Standing out on social media is no easy feat. Here are some social media resources you should be utilizing to your advantage! 1: Pinterest  Let me start by emphasizing the importance of Pinterest in everyday life. Regardless of the industry you’re in, you can count on Pinterest to fill that creative void you’ll inevitably experience […]

Reading Time: 3 minutes Although we specialize in marketing, we do the following things to implement good public relations practices in our everyday routines. Here’s how to kill it in the PR department as a small business: When I took a Public Relations course in college, one of my main takeaways was the weight that a brand’s image holds […]

Reading Time: 2 minutes It’s normal to want to try each and every marketing trend you read online. The marketing industry is constantly evolving to make it easier to reach your target audience, but it never ends up being so easy. I’m sharing why your marketing efforts could be going down the drain if you’re overseeing this key step, […]

Reading Time: 2 minutes What Is Your Name?  Sam What Is Your Job Title?  Content Creative What Do You Do On A Daily Basis?  My daily tasks include writing blogs, crafting social media posts, writing content for email blasts, posting blogs on websites, scheduling social posts and eblasts, optimizing website pages, interacting on Facebook, boosting FB posts, checking on […]

Reading Time: 2 minutes Website optimization is a key tactic in an SEO strategy. We’re sharing what it is and how to implement it. Website optimization is the process of making changes to your website so that it will appear higher in search engine results pages (SERPS). In basic terms, it’s one of the simplest things you can do […]

Reading Time: 3 minutes Coffee isn’t just a beverage, it’s a way of life. And since we’re small business supporters, we’re giving you the ultimate local coffee shop guide to help you start your morning with a smile. Lineage Coffee Roasting   If you’re looking for a modern, minimalistic coffee experience, Lineage is the place to go. They serve delicious […]

Reading Time: 2 minutes Interested in learning more about local SEO? Here are four more steps to move you in the right direction: Step 4: Track Keyword Rankings & Allow Google To Crawl Your Pages  You won’t really know how well you’re ranking for local SEO until you see the results. We use a resource called Moz to track […]

Reading Time: 2 minutes Local SEO is no walk in the park, but it can be simplified with the following checklist. Here are the steps you need to take to grow your small business. First thing’s first: stop and think about what you would type into Google if you were looking for an ice cream parlor. Would you type […]

Reading Time: 2 minutes You have a vacation coming up and as expected, you’re a little tedious about leaving your business behind. Not to worry– we’re sharing five steps to do to guarantee a care-free trip. Step 1: Plan Your Social Posts Ahead Of Time In Buffer  Before you head out for summer vacation, it’s important to continue staying […]

Reading Time: 3 minutes As with any small business, there’s that initial challenge of spreading brand awareness and letting the community know you exist. Here’s how we helped one of our clients get more exposure online and grow their business: Client Background Rocky’s Retreat was founded in 2006 as a canine health and wellness practice. It wasn’t until October […]

Reading Time: 2 minutes A social media marketing strategy can include endless areas of opportunity. We’re explaining how storytelling can open new doors for your business. Your business was once just an idea, maybe an epiphany that sparked a fire in you to do something big. From that initial thought came a journey– the long, tireless, bittersweet journey– that […]