Business owners who blindly update their business’s social media sites without thinking of their end goal will waste time and potential audience reach. Today I’m sharing a few common social media mistakes to avoid in your Deltona marketing.
Social media is a tool we can’t live without at South Street & Co. In fact, social media is one of the most common platforms businesses use for advertising. Many business owners believe that they can handle their business’s social media themselves, but we believe there is an art in successfully using platforms like Facebook, Twitter, Instagram and even LinkedIn. Today we’re sharing some common Deltona marketing mistakes used in social media to help you successfully utilize this specific platform for your business.
Why Social Media Marketing?
Many business owners use social media because it is the latest, trendy thing to do, but it’s important to ask yourself, “Why you are using social media? What is your end goal? Do you want to build brand awareness, drive sales, increase web traffic and search ranking on google?”
To successfully use social media as a tool to the fullest potential, you need to know your why. At South Street & Co., our goal is to help small businesses set themselves apart. We use social media to provide tips, for these businesses to thrive. Understanding your why will allow you to create posts that uniquely work for your business and your end goal. You are less likely to reach your goals if you don’t have an understanding of what you want to showcase to your customers/ audience.
One Way Communication
Your Deltona marketing should not consist of only one-way communication; it is designed for interacting. When a business merely posts advertisements, it misses the opportunity to engage with your community and the ability to communicate on a personal level with them. Two-way communication is a vital part of social media. Some ideas to help you get those creative juices flowing are to follow others in your field and comment back to comments your customers leave on your posts.
No Call To Action
After understanding your end goal when using social media platforms, don’t forget to insert a call to action within the post. Customers need to know what action to take after reading your social media post. Make sure your online profile bio has a link to your website or ecommerce shop.
Many business owners use their Instagram page as their business Instagram page. This is inconsistent branding for your Deltona marketing. Your website and social media platforms should all be cohesive, meaning colors and verbiage match with one another. The last thing you would want is for a potential customer to visit your website and love it, and then follow you on social media and be confused with your branding or what your business does.
What makes your brand stand out? You want your followers to be able to recognize your brand elements such as colors, photo editing style, logo, voice, etc., across all social platforms.
If you have found that you’ve been making these common mistakes in your Deltona marketing, now is the time to fix them! Knowing your end goal to using social media will allow your business to have a clear vision for your brand! Click here to schedule a free 30-minute consultation!