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You might think that running a small business in a small town is easy, but think again. You still have to find your customer and provide them with a great solution. Here are 3 Titusville small business marketing services that can help you do that.
When we started our small business 6 years ago, we had no idea where it was going to go or what was going to happen. After all, studies show that 20% close within the first year. Lucky for us, we knew the power of marketing and were able to harness that toward the growth of our business (plus of course, our awesome team that makes it all happen) with a few key small business marketing services.
We want to help you do the same. And here’s the good news – you can start small! Don’t let the amount of decisions overwhelm you and cause “analysis paralysis” – use this guide for 3 Titusville small business marketing services to get you started and then go from there.
Social Media for Titusville Small Business Marketing
Depending on your business, one of the best places to start is social media. This is because it’s a low-cost way to reach a lot of people and start to build your brand awareness. Did you know that 90% of people with access to the internet use social media? And most social media sites are free to use! You just have to decide which platform makes the most sense for your business based on your target audience and create a simple content strategy to get you started.
Now I know what you’re probably thinking. “Content strategy” and knowing what to post sounds time-consuming and complicated. But it doesn’t have to be! It just means deciding what type of content you want to post, how you’ll come up with that content (can you create graphics, take photos, etc.), and how frequently you’re going to post. We’ve even got some free social media worksheets to get the ball rolling for you.
Blogging for Titusville Small Business Marketing
This strategy requires a little bit more time and effort, but trust us – it’s worth it because you can use the fruits of your labor in so many different ways! Blogs are a great way to educate potential new customers about your business, describe your services, answer frequently asked questions, explore industry-related news, and tell your personal brand story of your company and your team.
Once you’ve written the blog, you can then post it on your website, put it in an email to send to your customers, and share it on your social media profile(s). If you want to really flex your marketing muscles and take it a step further, you can then optimize the blog for SEO (search engine optimization) to help drive more traffic to your website and rank highly on Google for the terms that your potential customers are searching when they’re looking for your services. We call that a win-win-win-win!
Email Marketing for Titusville Small Business Marketing
Last but not least is the marketing service with the greatest return on investment, email marketing. The hardest but most important part is building your email list and deciding which email marketing provider you’re going to use (some that we love are MailChimp and Constant Contact). After that, it’s easy to send e-blasts out to your subscribers to let them know about important company updates, share with them the latest blog, invite them to follow you on social, and offer exclusive discounts or promotions to help build customer loyalty.
Still thinking about when we said, “the hardest but most important part” and wondering how the heck to get past that? We recommend ConvertKit – it’s a great tool for creating sign-up forms and landing pages to easily build and segment your email list. Oh, and did we mention it’s also free?
Now we have faith that you can go forward and implement these 3 Titusville small business marketing strategies to unlock all your business potential. Need some help? Schedule a free 30-minute call to speak with our team and get an expert on your side who will walk with you every step of the way!