These three tips will help your Winter Park website design soar to the top of people’s interest and will help you with conversions.

As a Winter Park business owner, your website is often the first impression potential customers have of you. It’s your online showcase — and people are checking it out long before they pick up the phone to call. A strong website can help you build trust, highlight your services, and make it easier for customers to take the next step.

At South Street & Co., we’ve helped countless businesses enhance their websites for both design and functionality. As an Orlando website design company serving Winter Park and beyond, we know small improvements can make a big difference in conversions. Here are three simple but powerful tips to improve your website design.

Website Design Tip 1: Check Your Contact Forms

It sounds simple, but broken contact forms are a surprisingly common issue. If a visitor fills out a form and it never reaches you, that’s a missed opportunity — sometimes several.

How to check:

• Go to your forms and fill them out with your own information.
• Make sure each one sends properly and arrives in your inbox.
• Don’t forget to test the forms on internal pages as well, not just the main contact page.

A quick test every so often can prevent lost leads and keep the communication flowing smoothly.

Website Design Tip 2: Add Contact Forms to Internal Service Pages

People want information quickly and easily. If they’re reading about a specific service on your website, they shouldn’t have to click away to a separate contact page to get in touch.

Adding short, relevant forms directly to your service pages gives potential clients the chance to reach you immediately. We’ve seen this simple update double or even triple the number of inquiries for our clients. It’s an easy win for better user experience and more conversions.

Why should you do this? It’s simple; people are lazy so you need to make it SUPER easy for them. Not only that but you can then see what form they filled out in order to get more information.

We did this for a prior client and added contact forms to the pages. Their form submissions increase from 1-2 per week on the ‘Contact Us’ page to 4-5 per week by adding individual forms to each of the services pages.

We also did this to another client’s site and increase form fills by over double. Now (with SEO too) she’s getting approximately 7 per month which was over double what she was getting with only one on the contact page.

Website Design Tip 3: Make Your Phone Number Easy to Find

Not everyone wants to fill out a form. Some people prefer to pick up the phone right away, and if your number isn’t front and center, they might leave your site altogether.

We recommend placing your phone number in the header or footer of your website so it appears on every page (above). Bonus tip (below): also ensure your information is updated on your Google Business Profile (formerly Google My Business) — that way, people can find you quickly from search results.

Functionality Comes First in Winter Park Website Design

Attractive design is important, but usability and functionality should always come first. As an Orlando website design company serving Winter Park businesses, we focus on both — creating websites that look great and perform even better.

If you need help revamping your existing site or building a new one from the ground up, we’re here to help.

Contact us today to book a complimentary call, and let’s talk about how we can give your website the look, feel, and functionality it needs to grow your business.