If you are a small business and need ideas for your Windermere marketing, you’ve come to the right place. Today we are sharing 4 ways blogging can increase business sales.
It’s one thing to have a website with your company information, and another thing to have a website with a blog. Blogs can increase your credibility, connect with your customers, provide tips and insight and boost traffic.
Today we will dive a little deeper as to how blogs can increase business sales, and enhance your Windermere marketing strategy.
Blogs allow others to read more of your service or product. You can get more into depth on your knowledge of the product and this can increase your business credibility.
If you are selling a product, sharing a blog post on how your audience can use it allows them to see your blogs as a reference point when they have a question regarding that specific product item.
Connect With Customers
Blogs allow your Windermere marketing to strategically connect with your customers. Not only do blogs increase credibility by allowing your audience to see more of your product knowledge but you can connect with them by showing a more personal side to your business. Blogs allow you to give personal opinions, and what you learned and the reason you created the product or service you created.
Provide Tips and Insight
Your blog will build trust and increase business when it demonstrates your knowledge and expertise easily available to customers and clients. For example, if you own a hair salon, or you are a freelance hair stylist, posting a blog every week on tips for different hair styles can really boost traffic to your website. How do you do that, you ask? Well, there is a magical way to enhance the chances of people finding you. Repeat after me, keyword research.
Blogs are used for two reasons, to educate clients and to help with your ranking for SEO purposes. If you’d like to know more about SEO and what it is, read our blog here.
We briefly discussed this in our recent blog 3 Social Media Monitoring Tips For Your Marketing Strategy. A keyword is a specific word that you believe people are searching for in regards to your business.
So let’s continue with the salon example. If you are a salon in Windermere when people type in hair salons in the Windermere area you want your website to show up. You can do that by writing a blog and writing the word “Windermere hair salon” within the blog post. By doing this, Google can recognize the keyword and will show your blog post when someone searches those words on Google.
Blogs enhance your company’s visibility on the web. Change up your Windermere marketing strategy to help increase credibility, connect with customers, provide tips, and boost traffic.